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Programmatic & RTB Display

Looking to learn the ins and outs of programmatic advertising? Discover all you need to know about real-time media buying on our Programmatic & RTB Display one day course.
product
1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Our practitioners have a wealth of experience on how to plan, deliver and report on Display & RTB campaigns and will teach you how to develop successful strategies.

This course provides an in-depth look at programmatic & RTB display advertising and why it is so important as part of today’s marketing mix.

We’ll provide theoretical insight into how the channel works and take a look at the programmatic marketplace and some of the companies who operate within it (including how to choose the best one for you).

We'll also examine the delivery and targeting options in Display & Video 360 Platform along with some data and audience planning tools from leading providers such as Imagini’s Visual DNA.

At the end of the day, you’ll have a thorough understanding of how the programmatic display world works, how this can be applied to virtually all marketing scenarios and how to brief, measure and confidently select partner technologies or programmatic companies to fulfil your campaigns.

Our Programmatic & RTB Display course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview
Who should attend:

This course is aimed at marketers, client or agency professionals who are responsible for planning, buying or selling digital media and are looking to gain a deeper understanding of how the market operates. If you wish to learn how to brief your agency and programmatic partners better you will benefit from attending this course as our display practitioners will give you advice on how to do this.

Whether managing campaigns yourself or through an agency, this course will sharpen your skills for effective Display & RTB.

Walk away with the ability to:
  • Explain how programmatic advertising and RTB works
  • Identify advantages and disadvantages of programmatic advertising
  • Improve performance and targeting
  • Build strategies for different types of campaigns
  • Describe how publishers make inventory available and the impact it has on your business
Course agenda
Introduction to Programmatic
  • Definitions and descriptions (jargon buster)
Evolution of Programmatic
  • Why is it important?
  • The history of programmatic
The history of programmatic
  • Key companies and their functions
  • The 'tech-stack'
  • RTB and the life of an Ad impression
The seller’s view and Bid information
  • How sellers manage inventory
  • Bid information
Managing Programmatic Strategies
  • Overview
  • Targeting available to DSPs
First Party Audience and Data
  • Understanding and gathering
  • Making data actionable
  • Integrating offline information
Third Party Audience and Data
  • Types of data & collection methods
  • Working with the data and briefing aggregators
Problems in Programmatic Advertising
  • Ad Fraud
  • Click Fraud
  • Brand safety
  • Technologies
Book this course
£499 ex VAT
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Virtual Classrooms
Whether you’re one person, or a whole team; our Virtual Classrooms deliver an immersive learning experience when and where you need it. Hosted live by our experienced practitioners.
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