Campaign Manager 360 Best Practices

Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies.
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1 day course
Supporting material
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

From creating placements to generating ad tags, we’ll ensure you learn how to make best use of the platform to achieve your business objectives.

We’ll discuss frequency capping, ad priority, creative rotation and sequential messaging, as well as how to implement third party tags into your campaigns.

You’ll learn about the importance of capturing your 1st party data via CM360 Custom Floodlight Variables and how to leverage your website activities to create custom audiences.

Our Campaign Manager 360 Best Practices course is offered as a private training session and can be delivered at our own training venue in the Arenco Tower, any location of your choice or via Virtual Classroom.

Course overview
Who should attend:

This course is suitable for traffickers, Technology Managers and Ad Op teams who want to improve trafficking skills as well as operation skills. You may be working with 3rd party partners (brand study, DMP, etc.) and want to adopt the right process for deploying their tracking.

Walk away with the ability to:
  • Create and update the most complex display campaigns
  • Leverage all tracking capabilities (impression, click, redirect, event tags)
  • Improve your trafficking efficiency
  • Identify the process when implementing 3rd party pixels and trackers for your campaigns
  • Leverage the most advanced Campaign Manager 360 functions
  • Troubleshooting skills in order to be the most reactive when fixing an issue
Course agenda
Campaign Manager 360 integrations overview
  • GMP stack recap
  • GMP integrations: Analytics 360, Studio, DV360, GTM, SA360, & Ads Data Hub
  • Other Integrations: Twitter, App tracking, Brand Safety partners
  • Custom integrations via the CM360 APIs
Taxonomy across GMP platforms
  • Equivalence from one side to the other
  • Jargon Buster
Advertiser Tracking
  • Floodlight tags recap
  • Parent / child advertiser relationship
  • Default dynamic tags
  • Publisher dynamic tags
Advanced trafficking
  • Bulk edit
  • Export / import in CM360
  • Ad scheduling
  • Frequency shipping
  • Ad priority
  • Custom views
A/B testing & brand lift studies
  • Introduction to CM360 audience segmentation
  • A/B testing: Creative messaging & landing pages
  • Brand lift studies
Ad Blocking
  • Recap on CM360 verification
  • CM360 post-impression ad-blocking
CM360 Macros
  • %e, %c, and %k macros
  • Macros practical exercise
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