We're super excited to share something we've poured our hearts into: the AI Skills Framework for Marketers! Developed by Jellyfish experts and refined with learning science, this essential roadmap helps marketers navigate AI. It covers seven marketing domains and four proficiency levels, integrating human skills like Critical Thinking for success in the AI era.
Read News
Staying active in the cold isn't easy, but HOKA’s latest chapter of its global 'TOGETHER WE FLY HIGHER' campaign found a way to brighten the path. Created in partnership with Jellyfish, OOH specialists Billups, and the advertising agency Global Street Art, the activation brings the "Night Run" experience to life through innovative, light-reactive technology.
Read News
Currys, the UK & Ireland’s largest electrical retailer and aftercare provider, has appointed Jellyfish as its SEO Agency of Record, partnering on a scope that includes advanced SEO capabilities and adoption of new and emerging AI Search experiences.
Read News
Our digital media, tech, and Generative AI expertise led to three wins at the BIMA Awards: Gold for Innovative Use of Digital Media (Oatly It Works In Tea), Silver for Technology of the Year (Share of Model™ platform), and Bronze in Generative AI (Experian work using Generative AI to boost ad strength and mid-funnel reach on Performance Max). These awards celebrate the most standout digital and creative work and technical innovation across the UK.
Read News
Congratulations to our incredibly talented Creative team, whose bold creativity and compelling storytelling was celebrated with several wins at The Clios in Los Angeles. This included a GRAND Clio for the Integrated Campaign for Apple TV's Severance S2, a GOLD for Fan Engagement on Social for the same campaign, and a SILVER in Theatrical Out of Home for the Deadly Billboard for Final Destination from Warner Bros.
Read News
Jellyfish, in partnership with BISSELL Homecare, Inc has been recognized for outstanding brand storytelling at this year’s Amazon Ads Partner Awards. This win celebrates the innovative "From Cart to Care" campaign, which showcased BISSELL’s deep commitment to animal welfare while transforming its brand image beyond functional cleaning products.
Read News
AI made everything faster, except business intelligence. Until now. Introducing CEO Agent: your always-on business partner and the first decision engine built for executive leaders. It delivers real-time, impartial insights from media, brand, and customer data—at machine speed, in human terms.
Read News
We're please to announce the launch of Agent Shopper, a new product built to help brands understand and optimize for AI-driven shopping behavior. The platform analyzes how AI agents research, compare, and recommend products, providing crucial insights for marketing, content, and retail strategies for both human and AI-mediated customers.
Read News
We’re thrilled to announce that Jellyfish, part of The Brandtech Group, has been recognized as Most Innovative Use of AI by an Agency at the 2025 Digiday AI Awards. This award celebrates a year of groundbreaking work that has redefined what it means to be an AI-first marketing business and demonstrated how intelligent technology can amplify creativity, performance, and strategy at scale.
Read News
We’re proud to see John Dawson, VP Strategy at Jellyfish, recognized on Ad Age's 2025 Media Buying List! John is at the forefront of redefining media buying, with a focus on multimodality. "Some of the most exciting work we’ve been doing is helping clients to understand what LLMs think about a brand’s assets before they’re published, a practice that will only become more important in 2026," John explains. His vision and leadership is shaping the future of media, helping brands make smarter, more impactful decisions.
Read News
We’re thrilled to share that Jellyfish has achieved two big wins at this year’s Google Measurement Awards! Our collaboration with John Lewis & Partners earned first place in the Google Analytics & Data Infrastructure category, while our work with Oatly received second place in Audience Reach & Brand Measurement. These awards mark a proud partner moment and highlight the innovation, collaboration, and data-driven creativity that define how we move faster, smarter, together.
Read News
We are delighted to have been awarded yet another accolade for our 'Works in Tea' campaign with Oatly, this time the 'Best Social Video Campaign' at the European Video Awards. These awards celebrate innovation within the video & CTV advertising industry, showcasing best-in-class creativity from agencies, publishers, and brands across Europe.
Read News
We're thrilled to share that Lucas Stanley, our Senior AI Creative has been named one of Campaign UK's Faces to Watch. Lucas has been at the forefront of exploring how AI can unlock new creative possibilities. From Pencil to the latest Generative AI technology, he has shown that speed and craft can coexist if you design for both.
Read News
Sarah Flannery, VP, Media Strategy at Jellyfish, has earned a spot in The Media Leader Future 100 class of 2025, celebrated for embracing disruption, inclusive leadership, and relentless drive for excellence.
Read News
Booking.com, the global leader in online travel, has partnered with Netflix’s smash-hit series Wednesday for a global TV and social campaign that takes gothic elegance on holiday. Created by Jellyfish, Gravity Road and Biscuit Productions, the work builds on Booking.com’s global Find whatever you’re booking for platform, showing that the brand has the range to satisfy even the most impossible-to-please traveller.
Read News
We are delighted to announce that Tom Roach, our VP of Brand Strategy, has been named one of Campaign UK’s 40 Over 40, an initiative that recognizes industry leaders aged 40 and above who are making a lasting impact in our industry!
Read News
Alongside client Apple, we've won a Silver at Cannes Lions 2025 in the Social & Creator category for our work on the Severance S2 Integrated Campaign with Apple TV+. A big win for creativity, teamwork, and storytelling.
Read News
Jellyfish, in partnership with Oatly, are proud to have picked up a Bronze at The Drum Awards for Marketing EMEA 2025 in the ‘Disruption’ category for our ‘It Works in Tea’ campaign.
Read News
Jellyfish is thrilled to have won the 2025 Databricks Emerging Global Training Partner of the Year. Presented at the annual Data + AI Summit, the award recognizes Jellyfish's exceptional contributions and innovations in technical training and education. As a leader in providing technical training for businesses operating in the technology sector, including data, analytics, GenAI and cloud technologies, we’re honored to receive this recognition.
Read News
We’re thrilled to share that–in partnership with Oatly–Jellyfish has won Gold at the 2025 Shorty Awards in the Strategy & Engagement category, for the standout “Custard by Giggs” campaign. What started with a heartfelt Instagram DM from UK rap icon Giggs sent Oatly on a bold, creative journey — culminating in award-winning recognition.
Read News
Jellyfish brings a playful irreverence to car servicing, reinforcing Toyota’s ‘We Go Beyond’ positioning by showing just how good aftercare can be.
Read News
We’re pleased to unveil our brand new, industry first AI-powered media in-housing platform, marking a significant milestone in our ongoing transformation into an AI-first company. To mark this change and underline our commitment to exploration and innovation in the AI space, we’ve also updated our identity, with a fresh new look for the Jellyfish brand.
Read News
Japan Airlines launches the "You Mean the World" campaign, featuring Liverpool FC players, to celebrate the spirit of omotenashi and deliver exceptional travel experiences.
Read News
Share of Model™ Platform a single-view interface enables companies to analyze how different Large Language Models (LLMs) perceive their brands, products and services. Helping brands optimise for stronger AI-driven results.
Read News
Jellyfish is thrilled to have won the Campaign Ad Net Zero Awards 2024: the Sustainability Best Practice Award - Agency (EMEA). This award recognizes our innovative J+Bidding for Climate solution, which helped HEINEKEN France reduce the carbon intensity of their programmatic media impressions while improving performance using the DV360 custom bidding algorithm.
Read News
Jellyfish, in partnership with Swarovski, has achieved a prestigious Gold award at The Drum Festival Awards for Media in the SEO and PPC Integrated category. This recognition highlights the success of Jellyfish’s “One Search” strategy, which drove significant search performance improvements for Swarovski while optimizing media spend.
Read News
Jellyfish, a major integrated global digital marketing business, announces the appointment of Marie Raimbert-Galtier as Managing Director France. This decision marks a key milestone in the evolution of the French operation, addressing the challenges of growth and transformation in an ever-changing digital environment.
Read News
At Jellyfish, we are excited to announce a significant leadership transition within our UK operations. Our UK Managing Director, Rick Lamb, is moving on from Jellyfish after a remarkable five-year journey, paving the way for Nick Fettiplace to step in and take the helm.
Read News
Our parent company, the Brandtech Group recently announced a groundbreaking collaboration with Google Cloud. This partnership integrates Google Cloud's advanced AI models into industry-leading generative AI marketing platform, Pencil Pro. This move is set to transform the marketing landscape, providing unparalleled tools and capabilities to brands worldwide.
Read News
We are thrilled to announce the appointment of Nick Morris as our new Global Chief Financial Officer. Nick joins us with an impressive background, having held senior roles at leading companies such as Mindshare, WPP, and HP.
Read News
We are very proud to have been awarded the Amazon Marketing Cloud Service and Software Provider badge by Amazon. This is a new milestone and a great recognition of our work with Amazon and our clients on Amazon Marketing Cloud.
Read News
We are thrilled to announce that Jellyfish, in partnership with Swarovski, has been awarded Silver in the Media Innovation category at The Drum Awards Marketing EMEA 2024. Our integrated media One Search solution, significantly enhanced Swarovski's global search performance across 38 markets, resulting in remarkable growth in revenue and website traffic while reducing paid media investment.
Read News
Rick Lamb and Tom Roach are recognized among the most influential people in the UK performance marketing sector.
Read News
At Google Marketing Live this week, Pencil Pro’s partnership with the Google Ads asset library was officially launched, enabling clients to create assets for formats such as PMAX and export them directly into the Google Ads system.
Read News
On 23rd May, Jellyfish proudly joined VELUX on stage at the prestigious Google AI Day in Copenhagen, marking our debut participation in this exciting event.
Read News
We are proud to announce the promotion of Natasha Wallace to managing director for the Netherlands for continued growth in the market
Read News
We are proud to share our recent success at the Grand Prix de la Data, where we secured three notable awards. This achievement reflects our ongoing dedication to innovation and excellence in the field. Let's explore each accolade and what it signifies for our approach.
Read News
We are thrilled to announce success at the prestigious Google Cloud Partner Awards, where we have been honored for our outstanding contributions to training and customer success. As pioneers in the digital landscape, we are proud to receive this recognition as the partner of the year for the third consecutive year (2022, 2023 and 2024).
Read News
We are thrilled to announce that Jellyfish has been officially certified as a global AdTech Reseller for Amazon Demand-Side Platform (DSP). This prestigious badge empowers Jellyfish to offer Amazon DSP services to partners and brands seeking to take control of their AdTech operations.
Read News
This new creative model combines tech-driven ideation with human-generated social creativity, connecting all 400 content and experience experts across the globe, powered by the integration of Pencil Pro.
Read News
Pencil Pro is a Generative AI platform built especially for marketing, allowing its users to generate advertising and social/digital content. As one of Fast Company's Most Innovative Companies of 2024, Pencil Pro–a member of the BrandTech group, which Jellyfish is also a part of–has revolutionized the way we drive creativity and efficiency for our clients.
Read News
For the first time, Jellyfish launches a DEI report. Based on a survey taken with our global talent, it helps us set new KPIs to foster an even more inclusive environment.
Read News
Oatly, the pioneering Swedish oat milk brand known for its innovative approach to sustainability and deliciously creamy oat-based products, has unveiled its partnership with Jellyfish, the integrated global digital marketing business, as they continue to revolutionise their approach to content, commerce and community.
Read News
As artificial intelligence (AI) continues to advance, the role of large language models (LLMs) like ChatGPT, Meta’s Llama 2, and Microsoft’s Copilot becomes increasingly significant. In a recent article with Adweek, Jack Smyth, Chief Solutions Officer at Jellyfish, discusses how these AI-powered chat programs are not only answering billions of search queries each day but also shaping perceptions of brands.
Read News
As AI reshapes industries, Jellyfish is committed to guiding organizations through this transformative era. However, a recent LinkedIn report highlights a concerning trend: a lack of investment in AI training. Explore how Jellyfish addresses this gap through innovative Learning & Development (L&D) initiatives.
Read News
Jellyfish is proud to announce the appointment of Romain Delon as VP of Commerce. This appointment follows the acquisition of Acorn-i and the establishment of Jellyfish Commerce, which aims at structuring and strengthening the dedicated Digital Commerce offering within the group.
Read News
Every technological advancement evokes divergent reactions, often based on immediate perception rather than long-term vision. As generative artificial intelligence (AI) asserts itself in creative industries, are leaders aware of its full potential? Nicola Kemp's article prompts this question, prompting reflection on whether generative AI is viewed merely as a content creation tool rather than a transformative force.
Read News
In the rapidly evolving landscape of social media advertising, staying ahead of trends is crucial for brands to maintain their competitive edge. Amidst the dynamic shifts in consumer behavior and technological advancements, Eb Adeyeri, our VP of Paid media, discusses with Dan Meier at VideoWeek invaluable insights and strategies to help brands navigate the complexities of social media advertising in 2024.
Read News
Jellyfish is proud to collaborate with YouTube in empowering creators on their platform. Our recent initiative involves the relaunch of the @youtubecreators Instagram account, providing invaluable insights and guidance to YouTube creators.
Read News
In this exclusive interview, Claire Leon, co-founder of Acorn-i, shares her insights on the recent merger with Jellyfish and what it means for the future of digital advertising in the retail sector.
Read News
Jellyfish is pleased to announce its now part of the Walmart Connect Partner Network, marking a significant step forward in our commitment to providing cutting-edge e-commerce advertising solutions.
Read News
2024 promises to be an innovative year in the realm of video games, and Jellyfish is at the forefront of this digital evolution. Alistair Parrington, our Chief Solutions Officer, Creative Social, shares his insights into upcoming trends and innovations in a recent article published on TechRound.
Read News
Discover the latest UGG success story with Snapchat.
Read News
Jellyfish, a global leader in digital marketing within the Brandtech group, has announced its collaboration with Sanofi, a global healthcare giant, for an innovative initiative aimed at measuring and reducing Sanofi's digital carbon footprint.
Read News
Unleash the power of data and measurement with our cutting-edge Amazon Marketing Cloud (AMC) dashboards in our J+Commerce Suite.
Read News
We start the year with immense pride as our esteemed CEO, Nick Emery, has been recognised with a prestigious Commander of the British Empire (CBE) in this year's New Year’s Honours list.
Read News
We are delighted to share our enthusiasm for our close collaboration with the online shopping giant, eBay. At Jellyfish, we have been actively involved in supporting eBay, particularly in the development of their seasonal offers, where creativity and festivities meet.
Read News
We’re proud to announce we have won gold in Print Craft with The Missing Jewels campaign for Netflix/ Lupin at the Epica Awards, the creativity festival judged by the top-notch advertising journalists.
Read News
In the coming years, brands and marketers will have to reshape the influence they are having on our consumerist culture and better connect to the reality of our climate predicament, writes Jellyfish’s VP of sustainability.
Read News
eReal is changing; will it remain unpolished and ad-free or will it shift towards a more commercial framework now that it's courting influencers? Our VP Paid Social and Platform PartnershipsEb Adeyeri spoke with The Media Leader.
Read News
Jellyfish has become a Snap Strategic Data Partner, as the tech company continues to remain agile around privacy, performance and measurement for its advertisers.
Read News
Gen Z use Tiktok for search just as much as they use Google. EVP of Paid Social Shamsul Chowdhury spoke to AdExchanger about how marketers can learn from - and capitalize on - this new realm of search.
Read News
Read about the amazing campaign we did with HOKA to celebrate nurses, published as a Twitter case study.
Read News