Google Tag Manager
Want to master tag management and take control of your website’s data? With our Google Tag Manager course, you’ll learn to track user behavior, optimize performance, and streamline your marketing efforts.
371 already enrolled
COURSE OVERVIEW
1 day course
Certificate of Attendance
In-person, Live Online, Private
At Jellyfish, our Google Tag Manager training draws from extensive experience in implementing, managing, and auditing client GTM accounts. Led by one of our Analytics experts, this course is designed to share that expertise with you.
Through hands-on workshops, you’ll explore the essentials of this powerful, user-friendly tag management solution. We’ll guide you through every part of the GTM platform, ensuring you leave feeling confident in managing your marketing analytics and deploying tags on your site, eliminating the need to rely on IT teams.
Our Google Tag Manager course is available at our London training centre in The Shard or via virtual classroom. We also offer private training sessions tailored to your needs across the UK, globally, or online.
What you’ll learn
By the end of this course, you will be able to:
Set up and configure Google Tag Manager
Implement tags on your website in accordance with best practice
Streamline an implementation process and be confident in knowing when to review and approve tags
Describe the benefits of the data layer and customizing the data layer for your own tracking
Describe the benefits and limitations of the Google Tag Manager interface
Course agenda
Introduction to Google Tag Manager
- Introducing GTM
- Interface overview
- User management
- Tags, variables and triggers
- Exercise: creating a pageview tag
- Testing tags with GTM Preview Mode
Working with Variables
- Built-in and user-defined variables
- Using URL elements in GTM
- Exercise: capturing query parameters
- Exercise: migrating a hardcoded tag
Event Tracking & Building Triggers
- Introducing trigger event listeners
- Inspecting element variables via HTML and Preview mode
- Exercise: tracking clicks
- Exercise: tagging multiple elements on a page efficiently
- Exercise: tracking file downloads, scroll tracking and video tracking
Working with a Data Layer
- Querying the data layer
- Data layer variables
- Best practices for data layer configuration
Who it's for
This course is perfect for marketers or web developers who want to learn how to use the Google Tag Manager platform and the data layer.
Next steps
If you’re looking to take advantage of the benefits of server-side analytics tracking, you might also want to view our Server-side Tagging with Google Tag Manager course.
You might also want to consider our Advanced GTM course.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team
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