Alongside Google, Facebook is the go-to platform for online marketers and advertising spend. As Facebook owns Instagram, all ads are run through the same platform - therefore this one day course will cover paid strategies across both channels.
The Facebook Advanced: Media Planning course is designed for agencies, brand or business owners already managing Facebook, Instagram and Messenger paid activity but looking to learn how to strategically plan campaigns, aligned to business goals and objectives.
The interactive session will help you understand how to gather data and insights to determine appropriate objectives, audiences, budgets and creative for your brand or client campaigns. It will also help you forecast results based on research findings.
If you’re looking for ‘in-platform’ campaign set-up and optimisation only, then the Media Planning training course is recommended, but if you’re responsible for managing campaigns end to end, we'd recommend taking both the planning and the Facebook Ads: Media Buying training courses together
This course is available in Germany via Virtual Classroom or as a private training session.