Google Tag Manager

4.9 / 5 Feefo reviews
Are you in control of your marketing tags? Our Google Tag Manager (GTM) course will equip you with the knowledge and skills to simplify your tag implementation and management process.
product
1 day course
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one day course will cover the essentials for anyone looking to master this user-friendly tag management solution.

Led by one of our Analytics experts, we'll show you how you can take control of your marketing analytics and quickly deploy tags on your site. We’ll help you dissect each part of the GTM tool, including the more advanced features and functionality.

Having a basic knowledge of HTML would be an advantage but not mandatory.

All of our instructors are expert practitioners and have a vast amount of experience in the implementation, management and auditing of a number of GTM accounts for Jellyfish clients and the course has been designed to share this experience with you.

Our Google Tag Manager course is offered as a live Virtual Classroom or private training session. It can be delivered on-site at your office or a location of your choice.

Course overview
Who should attend:
This course is designed for marketers or web developers who are looking to gain an understanding of how to use the Google Tag Manager platform and understand how to use the data layer. We’ll show you how GTM improves analytics deployment without the need to rely on your IT teams, so you can take control and implement your marketing tags and hit your campaign deadlines. 
Walk away with the ability to:
  • Set up and configure Google Tag Manager
  • Describe the benefits of the data layer and custom the data layer for your own tracking
  • Implement tags on your website in accordance with best practice
  • Describe the benefits and limitations of the Google Tag Manager interface
  • Streamline an implementation process and be confident in knowing when to review and approve tags
Course Agenda
Introduction to Google Tag Manager
  • What you can implement and how it affects your marketing strategy
  • Tags, Triggers and Variables
  • User Interface & Management
Google Analytics & Google Tag Manager
  • Google Analytics tags (sessions and events)
  • Cross Domain Tracking
  • Ecommerce Tracking for Google Analytics
Auto Event Listeners
  • Link, Click and Form Submit listeners
  • Auto event listeners
  • Auto event variables (Element Class, Element ID, Element URL and Element Text)
  • The Google Tag Manager Data Layer
Additional Configurations
  • Floodlight integration with Google Tag Manager
  • Floodlight approval process for Display Tags
  • AdWords tags and implementation
  • Custom HTML tags to implement any other script or tracking
Debugging and Publishing
  • Manage versions in Google Tag Manager
  • Preview the implementation. Debug possible errors or issues
  • Push live. Review to guarantee accurate data
Book this course
Kr4,225 ex MOM
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  • This Virtual Classroom course starts at 10am and finishes approximately at 5pm CEST.

  • You should aim to be logged on by 9.45am so you are ready for the course to start promptly at 10am CEST.

  • In advance of this course if you have not already checked, please ensure that you are able to connect to WebEx and that you meet the system requirements. Please read the attached pdf for full details.

  • If you have not used WebEx before, we strongly advise you to test your environment using https://www.webex.com/test-meeting.html. For more information on what is necessary for a successful connection please refer to the attached pdf for full details.

  • Jellyfish Training operates a technical support team to ensure all delegates can access the relevant course. If you experience challenges after reading the provided pdf, please contact the team at training@jellyfish.com where we will organise a team member to support and get you connected.

  • As a next step you will receive an email from a member of our Learning Team here at Jellyfish Training which will contain the WebEx links for your course. This will be sent within 48 hours of your course start date.

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Independent Service Rating based on 14 verified reviews
Google Tag Manager
Craig Silvain 1 November, 2021
Amazing Session, trainer had time for every one, looking forward to the next one.
Google Tag Manager
Laura Willis 11 December, 2020
great course, well run by the trainer and i gained skills i had wanted to know better so happy overall.
Google Tag Manager
Trusted Customer 2 December, 2019
Instructor was super patient and went over things we needed. The workbook was clear and useful. Environment was ace!