GMP Fundamentals

A unified solution for cross channel marketing

Google Marketing Platform is a unified advertising and analytics platform that allows you to deliver smarter, faster marketing.

Each of our GMP courses are adaptive for various learning needs - whether it be for strategic planning, building technology ecosystems or for users who need to become skilled hands-on practitioners.

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GMP Fundamentals
Our Google Marketing Platform courses cover the main principles of the GMP, the benefits of an integrated GMP stack and best practices around deployment.
Google Marketing Platform Principles
PRIVATE COURSE ONLY
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for your business.
Google Marketing Platform In-Depth
PRIVATE COURSE ONLY
Gain a technical overview of the Google Marketing Platform and use it to make better informed decisions.
Audiences in GMP Products
PRIVATE COURSE ONLY
Learn how to build, share and measure the effectiveness of audiences using Analytics 360 within the Google Marketing Platform stack.
Technology Implementation in CM, DV360 and SA360
PRIVATE COURSE ONLY
Learn how to plan and action the implementation of Campaign Manager, Search Ads 360 and Display & Video 360.
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Get the latest digital marketing insights, tips and advise from our expert Training team.
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Our Flagship Location at The Shard, London
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Fancy an a first class learning experience at the tallest building in London? Our London courses are held at our prestigious flagship training facility in the iconic Shard....
Cloud Guides
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Cloud Guides
What Are the Benefits of Cloud Computing?
21 Oct, 2019
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Cloud Guides
The Different Types of Cloud Computing Explained
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Did you know that there is more than one type of cloud computing? In this guide, we’ll help you make sense of the different types and the various cloud services that are available....
Analytics Guides
Google Analytics Dimensions and Metrics Explained
21 Nov, 2019
The key to understanding the data in your Google Analytics reports lies in your grasp of metrics and dimensions. But what is the difference between these two types of data and how can you use them to ...