Facebook Advanced: Media Buying

Looking to learn advanced techniques to improve brand awareness and drive performance? Our course will teach you how to strategically plan and optimise your campaigns.
1 day
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Alongside Google, Facebook is the go-to platform for online marketers and advertising spend. As Facebook owns Instagram, all ads are run through the same platform - therefore this one day course will cover paid strategies across both channels.

The Facebook Advanced: Media Buying course is built for practitioners already managing paid campaigns across Facebook, Instagram and Messenger but looking to learn advanced techniques to improve brand awareness and drive performance. A large section of the training will be spent in-platform where you’ll be given tasks to choose the appropriate set-up based on requirements for a media plan.

If you’re looking for a Facebook campaign strategy training session, then the Media Buying training course is recommended, but if you’re responsible for managing campaigns end to end, then we’d recommend taking both the buying and the Facebook Ads: Media Planning training courses together.

This course is offered as a private training session and can be delivered at our own training venue in the Arenco Tower or any location of your choice.

Course overview
Who should attend:

This course will help you if you’re already planning or running Facebook advertising campaigns, but want to learn how to set up and optimise campaigns to improve brand awareness and drive performance.

If you’re new to Facebook Advertising you might also want to check out our Introduction to Facebook Advertising course.

Walk away with the ability to:
  • Differentiate between different ways to buy media on Facebook
  • Map out paid media campaigns and measurement solutions (Experiments, Brand and Conversion Lift studies) aligned to business goals
  • Set up and manage tracking - Facebook pixel, SDK, and Offline Conversions
  • Know how to set up campaigns that are optimised to improve performance
  • Build reports and recommend adaptations based on data
Course agenda
Business Manager
  • Roles and responsibilities
  • Facebook policies
  • Brand safety
Buying on Facebook
  • Different buying options on Facebook
  • Setting up a Reach and Frequency campaign, and knowing when to use it
  • How the auction works and what to avoid
Audience Build
  • Core, Customer and Lookalike audience build
  • Audience overlap and how to avoid it
  • Best practice
Tracking Parameters
  • Setting up the pixel, events and custom conversions
  • SDK and offline conversion integration
Campaign Build
  • Campaign structure
  • Set up recommendations based on a business or client brief
  • How to optimise campaigns based on business objectives
Measurements and Reporting
  • Metrics that matter
  • Export and Analyse ad reports
  • Determine how to adjust campaigns based on forecasts
  • Writing paid social insights
Book this course
Call our sales team today
Other options available
Save 10% with our Facebook course bundles
Save money by booking our Facebook Advanced Media Planning and Media Buying courses together.
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