Facebook Advanced: Media Buying

Name: Facebook Advanced: Media Buying
Price: 5000.00 AED

Looking to learn advanced techniques to improve brand awareness and drive performance? Our course will teach you how to strategically plan and optimise your campaigns.

1 day

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Facebook is part of the Meta family of apps, and alongside Google, is the go-to platform for online marketers and advertising spend. As Meta also owns Instagram, all ads are run through the same platform - therefore this one day course will cover paid strategies across both channels.

The Facebook Advanced: Media Buying course is built for practitioners already managing paid campaigns across Facebook, Instagram and Messenger but looking to learn advanced techniques to improve brand awareness and drive performance. A large section of the training will be spent in-platform where you’ll be given tasks to choose the appropriate set-up based on requirements for a media plan.

If you’re looking for a Facebook campaign strategy training session, then the Media Buying training course is recommended, but if you’re responsible for managing campaigns end to end, then we’d recommend taking both the buying and the Facebook Ads: Media Planning training courses together.

This course is offered as a private training session and can be delivered at our own training venue in the Arenco Tower or any location of your choice.

Course overview

Who should attend:

This course will help you if you’re already planning or running Facebook advertising campaigns, but want to learn how to set up and optimise campaigns to improve brand awareness and drive performance.

If you’re new to Facebook Advertising you might also want to check out our Introduction to Facebook Advertising course.

Walk away with the ability to:

Differentiate between different ways to buy media on Facebook
Map out paid media campaigns and measurement solutions (Experiments, Brand and Conversion Lift studies) aligned to business goals
Set up and manage tracking - Facebook pixel, SDK, and Offline Conversions
Know how to set up campaigns that are optimised to improve performance
Build reports and recommend adaptations based on data

Course agenda

Business Manager

The different business manager functions
Facebook policies and what to be aware of
Brand safety considerations

Buying on Facebook

Different buying options on Facebook
Setting up a Reach and Frequency campaign, and knowing when to use it
How the auction works and what to avoid

Audience Build

Core, Customer and Lookalike audience build
Audience overlap and how to avoid it
Best practice for audience targeting

Tracking Parameters

Setting up the pixel, events, CAPI and custom conversions
SDK and offline conversion integration

Campaign Build

Campaign structure best practice
Set up recommendations based on a business or client brief
How to optimise campaigns based on business objectives

Measurements and Reporting

Export and Analyse ad reports
Setting up rules in Ads reporting
Determine how to optimise campaigns based on data signals
Writing paid social insights

Book this course

Call our sales team today

44 2039709737

Other options available

Save 10% off Facebook Media Planner & Buyer

Save money by booking our Facebook Advanced Media Planning and Media Buying courses together.

View Bundle