From gathering audience, brand and market insight, determining SMART objectives, to understanding how to build audience first content pillars, this one day course will leave you feeling confident in creating both your organic and paid social media strategy.
We'll cover comprehensive methods to inform both organic and paid social media activity and look at the different tools you can use to inform and develop your strategy, helping you learn how to gather robust data to benchmark, measure, optimise and track performance.
The course will focus on the full digital marketing funnel, helping you plan activity that drives awareness and brand consideration, right the way through to targeting audiences to take action.
We will also look at the importance of a brand’s social media identity; how to talk and stand out from competitors across different platforms.
Our Social Media Strategy course is offered as a live Virtual Classroom or private training session. It can be delivered at our own training venue in the Arenco Tower, any location of your choice or via Virtual Classroom.