Social Media Strategy

Having a clear social media strategy is key for a brand’s success. Learn how to develop a robust social media plan and ensure your social campaigns and content serve a purpose on our advanced Social Media Strategy course.
product
Advanced 1 day
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

From gathering audience, brand and market insight, determining SMART objectives, to understanding how to build audience first content pillars, this one day course will leave you feeling confident in creating both your organic and paid social media strategy.

We'll cover comprehensive methods to inform both organic and paid social media activity and look at the different tools you can use to inform and develop your strategy, helping you learn how to gather robust data to benchmark, measure, optimise and track performance.

The course will focus on the full digital marketing funnel, helping you plan activity that drives awareness and brand consideration, right the way through to targeting audiences to take action.

We will also look at the importance of a brand’s social media identity; how to talk and stand out from competitors across different platforms.

Our Social Media Strategy course is offered as a live Virtual Classroom or private training session. It can be delivered at our own training venue in the Arenco Tower, any location of your choice or via Virtual Classroom.

Course overview
Who should attend:
This course has been designed for people already using social media for online marketing, such as managing Facebook pages, Instagram feeds and Pinterest dashboards. If you’re looking to build on or improve existing social campaigns (both paid and organic), this course will be suitable.
Walk away with the ability to:
  • Explain how social media ties into your wider marketing strategy
  • Build and develop a robust social media plan
  • Determine best tactics for channel, content and ad campaigns
  • Use different tools and platforms
  • Optimise activity and measure performance
Course agenda
Insight and data gathering
  • Tools and techniques on how to gather relevant audience, brand and market data to inform your strategy
  • Brand social media audits - what to consider
  • Audience mapping - data gathering and segmentation
  • Competitor analysis - benchmarks
  • Market and trend tracking - what to watch out for
Social Media Strategy Development
  • Setting goals and objectives
  • The role of social media in business
  • The strategic role of each platform
Building a brand on social media
  • Brand identity - getting it right on social
  • Developing a cut through tone of voice
  • Building and nurturing a community
Measurement
  • Metrics that matter
  • Reviewing performance and analytics
  • Using data to inform strategy
  • Measurement solutions - social listening, brand lift studies and attribution modelling
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