Facebook Advanced: Media Buying

Name: Facebook Advanced: Media Buying
Price: 6500.00 INR

Looking to learn advanced techniques to improve brand awareness and drive performance? Our course will teach you how to strategically plan and optimize your Facebook Advertising campaigns.

1 day

Supporting material

Private

A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

As part of the Meta family of apps, Facebook and Instagram are two of the go-to platforms for online marketers and advertising spend. This one-day course will cover paid strategies across both channels.

The session has been especially designed for practitioners already managing paid campaigns across Facebook, Instagram and Messenger but looking to learn advanced techniques to improve brand awareness and drive performance. A large section of the training will be spent in-platform, where you’ll be given tasks to choose the appropriate set-up based on requirements for a media plan.

Our Facebook Advanced: Media Buying course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in India.

If you’re looking for a Facebook campaign strategy training session, then this Media Buying training course is ideal. However, if you’re responsible for managing campaigns end to end, then we’d recommend taking this course and the Facebook Ads: Media Planning training course together.

Course overview

Who should attend:

This course is ideal if you’re already planning or running Facebook advertising campaigns, and want to learn how to set up and optimize campaigns to improve brand awareness and drive performance. However, if you’re completely new to Facebook Advertising, you might want to start with our Introduction to Facebook Advertising course.

What you'll learn:

By the end of this course, you will be able to:

Differentiate between different ways to buy media on Meta
Develop paid media campaigns and measurement solutions aligned to business goals
Investigate tracking solutions: Facebook pixel, CAPI, SDK, and offline conversions
Design and set up campaigns that are optimized to improve performance
Build reports and recommend optimization based on data

Course agenda

Business Manager

The different business manager functions
Facebook policies and what to be aware of
Brand safety considerations

Buying on Facebook

Different buying options on Facebook
Setting up a Reach and Frequency campaign, and knowing when to use it
How the auction works and what to avoid

Audience Build

Advanced Core, Custom and Lookalike audience build
Audience overlap and how to avoid it
Creating rules for audience overlap
Best practice for audience targeting

Tracking Parameters

Identify the pixel, events, CAPI and custom conversions
SDK and offline conversion integration

Campaign Build

Campaign structure best practice
Set up recommendations based on a business or client brief
How to optimize campaigns based on business and paid media objective

Measurements & Reporting

Export and analyze ad reports
Determine how to optimize campaigns based on data signals
Writing paid social insights

Book this course

Call our sales team today

91 (1800) 9190867