Social Media Strategy

Learn how to develop a robust social media plan and ensure your social campaigns and content serve a purpose on our advanced Social Media Strategy course.
1 day
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

From gathering audience, brand and market insight and determining SMART objectives to understanding how to build audience-first content pillars, this one-day course will leave you feeling confident in creating a plan for social media success.

We'll cover comprehensive methods to inform both organic and paid social media activity and look at the different tools you can use to inform and develop your strategy, helping you learn how to gather robust data to benchmark, measure, optimise and track performance.

The course will focus on the full digital marketing funnel, helping you plan activity that drives impact and brand consideration, right the way through to targeting audiences to take action.

We will also look at the importance of a brand’s social media identity; how to talk and stand out from competitors across different platforms.

Our Social Media Strategy course is available as a private training session that can be run at a location of your choice in India or virtually.

Course overview
Who should attend:
This course has been designed for people already using social media for online marketing, such as managing Facebook pages, Instagram feeds and Pinterest dashboards. If you’re looking to build on or improve existing social campaigns (both paid and organic), this course will be suitable.
Walk away with the ability to:
  • Demonstrate how social media ties into your wider marketing strategy
  • Develop a robust social media plan
  • Recognise best tactics for platform, channel, content and ad campaigns
  • Use different tools and platforms
  • Critique and optimise social media activity to drive and measure performance
Course agenda
Insight and data gathering (planning)
  • Tools and techniques on how to gather relevant audience, brand and market data to inform your strategy
  • Brand social media audits - what to consider
  • Audience mapping - data gathering and segmentation
  • Competitor analysis - benchmarks
  • Market and trend tracking - what to watch out for
Social Media Strategy Development
  • Align social media objectives with business goals
  • The role of social media in business
  • The strategic role of each platform
Content Production and Planning
  • Building a content strategy for social media
  • Develop content pillars for social media activity
  • Determine appropriate tactics and formats for your social media activity
  • Partnership considerations: Creator, Influencer, KOL and brand
Building a brand on social media
  • Brand identity - getting it right on social
  • Developing a cut through tone of voice
  • Building and nurturing a community
  • Metrics that matter
  • Using data to inform a social media strategy
  • Social media listening
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Independent Service Rating based on 41 verified reviews
Social Media Strategy
Trusted Customer 16 December, 2021
Interactive training with a workshop to put our knowledge learnt to practice. Relevant and solid examples.
Social Media Strategy
Rhonwen Harwood 20 July, 2021
The lesson was accurate according to what I wanted to learn and the lecturer was great.
Social Media Strategy
Trusted Customer 17 November, 2020
Useful materials and instructor