JavaScript for Marketers

Want to craft scripts that will help you gain an edge in the digital marketing world? Discover everything you need to know about JavaScript so that you can enhance your campaigns and prepare them for success.

Book this course
2 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Javascript is a powerful digital marketing tool, but when you're first learning how to use it, it can be hard to know where to start and what you actually need to know. This two-day course will give you the confidence and skills to write your own custom scripts and boost your campaigns.

We'll start with an introduction to JavaScript, covering the building blocks you'll need to write your own scripts through a series of practical coding tasks. These include variables, loops, boolean logic, functions and advanced selectors. You'll then use these coding concepts to start writing marketing tags, running them within Google Tag manager to achieve custom functionality - something that you wouldn't be able to implement without JavaScript.

Alongside the hands-on tasks, we'll also cover responsible practices, discussing the concept of risk and the potential pitfalls or dangers of writing custom scripts - and what can be done to avoid or mitigate these.

This JavaScript for Marketers course is available as a private training session that can be delivered via Virtual Classroom, or at a location of your choice in Australia.

Course overview

Who should attend:

If you've started writing your own scripts, have attempted to use pre-built scripts, or are completely new to JavaScript, this course is the perfect place to learn what you need to know to begin writing your own marketing tags.

What you'll learn:

By the end of this course, you will be able to:

  • Understand the core programming building blocks needed to write JavaScript tags
  • Write custom JavaScript within the Google Tag Manager console
  • Understand the dangers and risks involved in writing JavaScript tags
  • Apply best practices to write safe marketing tags


In order to get the most out of this course, you should already have basic knowledge of HTML and CSS. If you are new to code or need to brush up on these skills, we recommend you take our HTML & CSS course first.

Course agenda

  • Course introduction and curriculum
  • What is JavaScript, and how can we use it within digital marketing?
  • A review of HTML & CSS
  • Writing JavaScript in the web browser console
Programming: the Basics
  • C-based language development
  • Variables
  • If statements
  • Looping
  • Functions
  • Objects
  • APIs
  • What can go wrong?
  • The potential implications
  • How to avoid the dangers
  • Writing safe scripts
Applied JavaScript
  • Marketing tags
  • Best practices
  • Google Tag Manager
  • Hands-on coding exercises
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