Social Media Strategy

Having a clear social media strategy is key for a brand’s success. Learn how to develop a robust social media plan and ensure your social campaigns and content serve a purpose on our advanced Social Media Strategy course.
Advanced 1 day
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Supporting material

From gathering audience, brand and market insight, determining SMART objectives, to understanding how to build audience first content pillars, this one day course will leave you feeling confident in creating both your organic and paid social media strategy.

We'll cover comprehensive methods to inform both organic and paid social media activity and look at the different tools you can use to inform and develop your strategy, helping you learn how to gather robust data to benchmark, measure, optimise and track performance.

The course will focus on the full digital marketing funnel, helping you plan activity that drives awareness and brand consideration, right the way through to targeting audiences to take action.

We will also look at the importance of a brand’s social media identity; how to talk and stand out from competitors across different platforms.

Our Social Media Strategy course is offered as a live Virtual Classroom or private training session. It can be delivered at our own training venue in the World Trade Center, Barcelona, or any location of your choice.

Course overview
Who should attend:
This course has been designed for people already using social media for online marketing, such as managing Facebook pages, Instagram feeds and LinkedIn pages. If you’re looking to build on or improve existing social campaigns (both paid and organic), this course will be suitable.
Walk away with the ability to:
  • Explain how social media ties into your wider marketing strategy
  • Build and develop a robust social media plan
  • Determine best tactics for channel, content and ad campaigns
  • Use different tools and platforms
  • Optimise activity and measure performance
Course agenda
Social Media Landscape
  • 2020 social media updates
  • Platform innovations
Strategy and Planning
  • Tools and techniques on how to gather relevant audience, brand and competitor data to inform your strategy
  • Brand social media audits
  • Competitor analysis
  • Market and trend tracking
  • Future proofing
Social Media Strategy Development
  • Tying social media into your wider brand strategy
  • Setting goals and objectives
  • Channel and content strategy
  • Content pillars
  • Ad strategy across platforms
  • Community Management
  • Brand Identity (tone of voice and styles to suit different social media platforms)
  • Wider awareness driving activity (PR, SEO and influencers)
Introduction to Advertising
  • Target audiences aligned to the digital marketing funnel
  • Tactics to reach and target users
Performance and measurement
  • Setting your KPIs
  • Reviewing performance and analytics
  • Using data to inform your social media strategy
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Independent Service Rating based on 41 verified reviews
Social Media Strategy
Trusted Customer 16 December, 2021
Interactive training with a workshop to put our knowledge learnt to practice. Relevant and solid examples.
Social Media Strategy
Rhonwen Harwood 20 July, 2021
The lesson was accurate according to what I wanted to learn and the lecturer was great.
Social Media Strategy
Trusted Customer 17 November, 2020
Useful materials and instructor