Social Media Strategy

Develop a robust social media plan and ensure your social campaigns and content serve a purpose on our advanced Social Media Strategy course.
product
Advanced 1 day
Certification
Virtual, Private
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our live classroom courses via WebEx from your office or even the comfort of your home.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Supporting material

Take an in-depth look into planning and developing a social media strategy on this advanced one-day course.

We'll cover comprehensive methods to inform both organic and paid social media activity and advertising.

We will also look at different tools you can use to inform and develop your strategy, helping you learn how to gather robust data to benchmark, measure, optimise and track performance.

Our Social Media Strategy course is offered as a private training session and can be delivered at our own training venue in the World Trade Center, Barcelona, any location of your choice or via Virtual Classroom.

Course overview
Who should attend:
This course has been designed for people already using social media for online marketing, such as managing Facebook pages, Instagram feeds and Twitter accounts. If you’re looking to build on or improve existing social campaigns (both paid and organic), this course will be suitable.
Walk away with the ability to:
  • Explain how social media ties into your wider marketing strategy
  • Build and develop a robust social media plan
  • Determine best tactics for channel, content and ad campaigns
  • Use different tools and platforms
  • Optimise activity and measure performance
Course agenda
Insight and data gathering
  • Tools and techniques on how to gather relevant audience, brand and competitor data
  • Brand social media audits
  • Competitor analysis
  • Market and trend tracking
Social Media Strategy Development
  • Tying social media into your wider brand strategy
  • Setting goals and objectives
  • Channel and content strategy
  • Ad strategy across platforms (set-up)
  • Community Management
  • Brand Identity
  • Wider activity (PR, SEO and influencers)
Performance measurement
  • KPI setting
  • Reviewing performance and analytics
  • Using data to inform strategy
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