Facebook Advertising

Want to learn how to advertise your business or brand online with Facebook and Instagram ads? Our courses will teach you how to run successful advertising campaigns.
product
Standard & Advanced 1 day
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Alongside Google, Facebook is the go-to platform for online marketers and advertising spend. As Facebook owns Instagram, all ads are run through the same platform - therefore this one day course will cover paid strategies across both channels.

Led by one of our expert social media professionals, both our standard and advanced courses take an engaging, hands-on, interactive approach covering both Facebook and Instagram advertising strategies. We’ll teach you how to successfully run and optimise your own advertising campaigns.

On the Standard course we help beginners get to grips with setting up their own Facebook ad campaigns without making the common mistakes that can cost you money.

The Advanced session takes an in-depth look at advanced features such as the Facebook Pixel and using 1st party data to build valuable audiences.

Our Facebook Advertising courses are available at our training centre in The Shard, London. We also offer private training courses tailored to your needs, which are ideal if you have a team you want to bring up to speed on using Facebook advertising.

Course overview
  • Standard
  • Advanced
Who should attend:
We recommend this course if you want to learn how to use and setup your own Facebook advertising campaigns to market your business. You may be a business owner or a professional in a digital, marketing or PR role.
Walk away with the ability to: 
  • Effectively boost your on page posts
  • Build an audience using Facebook’s native data
  • Setup a Facebook campaign within Facebook Ads Manager
  • Design and build an effective ad
  • Understand campaign performance within Ads Manager
  • How to optimise campaigns using the Facebook Pixel
  • How Facebook ads can help you achieve different business objectives
Course agenda
Introduction to Facebook Advertising
  • Facebook and Instagram 2020
  • Facebook family
  • Social advertising overview
  • Organic V Paid
Ads buying types
  • Boosting a post vs Facebook Ads Manager
  • Considerations for boosting posts
  • Ad auction and delivery overview
Building a Facebook Audience
  • Facebook core audiences
  • Considerations for building an audience
Facebook Campaign Setup
  • Facebook campaign structure
  • Creating a Facebook ad campaign
Designing & Creating a Facebook Ad
  • Common Facebook ad types and when to use them
  • Building an ad
  • Ad creative best practice
Optimising your Facebook Ad Campaigns
  • Understanding campaign performance in Ads Manager
  • An Introduction to the Facebook Pixel
Using Facebook Ads to meet Business Objectives
  • Facebook ad Case Studies
Upcoming courses
Virtual Classroom
Facebook Advertising Standard
Mon, Nov 16 2020
£499 ex VAT
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Virtual Classroom
Facebook Advertising Standard
Thu, Dec 10 2020
£499 ex VAT
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Virtual Classroom
Facebook Advertising Standard
Mon, Jan 18 2021
£499 ex VAT
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Virtual Classroom
Facebook Advertising Standard
Mon, Feb 15 2021
£499 ex VAT
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Virtual Classroom
Facebook Advertising Standard
Mon, Mar 15 2021
£499 ex VAT
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Upcoming courses
Virtual Classroom
Facebook Advertising Standard
Mon, Nov 16 2020
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advertising Standard
Thu, Dec 10 2020
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advertising Standard
Mon, Jan 18 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advertising Standard
Mon, Feb 15 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advertising Standard
Mon, Mar 15 2021
£499 ex VAT
ADD TO BASKET
Who should attend:
If you are already running Facebook advertising campaigns but you want to learn how to improve performance, this course will help.
Walk away with the ability to:
  • Measure campaign ROI using the Facebook Pixel and Event Tracking
  • Build custom and lookalike audiences using 1st party data
  • Strategically plan your audiences and campaigns
  • Describe the different ad types and placements available and when to use them
  • Choose between the different ways to buy media on Facebook
  • Improve campaign performance and ROAS
Course agenda
Measurement
  • The Facebook Pixel and Event tracking
  • Facebook measurement tools
Strategy and Planning
  • Using data and insights to inform your paid campaigns
  • Tools for gathering relevant data
  • Awareness, Consideration and Conversion media planning
Facebook Audiences
  • Audience Strategy
  • Creative and audience alignment
  • Facebook audiences (Core, Custom and Lookalike)
  • Combating audience overlap
Ad Types and Placements
  • Facebook ad types and when to use them
  • Ad placements
  • Creative best practice
Campaign Optimisation
  • Optimisation tips to increase performance
Execution
  • Reach a Frequency vs auction
  • Bidding strategies
Campaign Measurement
  • Campaign Measurement
  • Analysis of performance
  • Reviewing metrics
  • Writing detailed paid insights
Upcoming courses
Virtual Classroom
Facebook Advertising Advanced
Tue, Nov 17 2020
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advertising Advanced
Fri, Dec 11 2020
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advertising Advanced
Tue, Jan 19 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advertising Advanced
Tue, Feb 16 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advertising Advanced
Tue, Mar 16 2021
£499 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
Facebook Advertising Advanced
Tue, Nov 17 2020
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advertising Advanced
Fri, Dec 11 2020
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advertising Advanced
Tue, Jan 19 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advertising Advanced
Tue, Feb 16 2021
£499 ex VAT
ADD TO BASKET
Virtual Classroom
Facebook Advertising Advanced
Tue, Mar 16 2021
£499 ex VAT
ADD TO BASKET
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£499 ex VAT
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Independent Service Rating based on 6 verified reviews
Facebook Advertising Standard
Claudia Marengo 13 May, 2020
great content & compelling communication
Facebook Advertising Standard
Trusted Customer 5 March, 2020
Really great course - the trainer was very friendly and helpful!
Facebook Advertising Advanced
Trusted Customer 16 October, 2019
Brilliant course, very informative and a fantastic trainer.