2 hour course 
Certificate of Attendance 
Virtual, Private Feeling overwhelmed by Generative AI? You’re not alone. With a constant stream of new tools and technologies emerging, it can be hard to know where to start.
This two-hour course is designed for professionals across all functions – HR, marketing, sales, operations, finance, creative, and more – who keep hearing that Gen AI is transforming their industries, but haven’t been shown exactly how.
Throughout the session, you’ll engage in interactive live demos and explore real-world case studies that show how Gen AI fits into everyday workflows. Through practical exercises, you'll get hands-on experience with popular AI tools, all guided by our expert instructors.
You’ll walk away with clarity, insight, and confidence – clear on what Gen AI is, how it’s driving real results, and how to start using it in your own work. Join us to see how Gen AI can help you or your team take a smarter next step.
Our Intro to Gen AI: Concepts & Capabilities course is available via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.
Course overview
Who should attend:
This course is for marketing professionals, social media managers, creative teams, content creators, designers, sales and business development teams, small business owners – and anyone curious about creating high-quality visuals with AI. No prior design experience is required.
What you'll learn:
By the end of this course, you will be able to:
- Understand what Gen AI is and its potential to create various forms of content
- Use Gen AI to generate text for different purposes
- Understand how to generate images, infographics and data visualisations
- Identify leading AI models used for text, images and video
- Understand the fundamental workflow for generating text and images using AI tools
- Utilise simple prompting techniques to guide the AI in creating and analysing content
- Understand how these different AI models can be used together to create multi-modal content
- Feel more confident in exploring and experimenting with Generative AI for your own projects and professional needs
- Know where to find further resources and communities to continue your learning journey in Gen AI
- Understand the basic capabilities and limitations of each of the AI models covered in the course
- Create professional documents, emails, reports, and presentations
- Develop strategic workflows that integrate AI into your daily work
- Generate creative marketing copy and communication strategies
- Understand ethical considerations and best practices in AI usage
- Identify opportunities for AI implementation in your specific role or industry
Course agenda
- What is Generative AI? A simple explanation
- Key princples, and how it differs from other AI technologies
- The different types of Gen AI (text, image, code, audio)
- Myths vs. reality: What Gen AI can and can't do
- Case studies from marketing, HR, operations, and more
- How businesses are using Gen AI to innovate and solve challenges
- Discussion on relevance to your role or industry
- Live demos of different Gen AI tools
- ChatGPT in action: content generation, research, communication, planning
- Visual AI demo creating images from prompts
- Framework for evaluating Gen AI tools for your business
- Creating your implementation plan
- Risks and boundaries (e.g. bias, confidentiality, IP)
- Suing human judgment in AI
- Ground rules for using AI ethically and effectively at work
- Confidentiality and AI
- Company strategy, culture and fit for Gen AI
- Impediments to implementation
- Tech stack integration