SEO

Want to learn how to boost your rankings on Google? Our SEO courses will deliver the knowledge you need to increase your inbound traffic from search engines.
product
Standard & Advanced 1 day
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our global training centres.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend on of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
Online option available
Counts towards your CPD (7hrs)

With every brand fighting to get to the top of Google, understanding the latest SEO ranking factors and Search Engine Optimisation techniques is vital to your business.

On our SEO courses you’ll learn to optimise your website in the best way to satisfy users, rank highly on search engines and increase your traffic.  Our trainers have years of experience creating search engine friendly sites and will teach you the actionable skills you need.

Our standard course provides an excellent introduction to SEO, covering all of the basic knowledge and techniques needed to run a search campaign.

If you want to take things to the next level, our advanced course will provide deeper insight into the world of Google algorithms and technical SEO.

Our courses are available at our training centre in The Shard, London and are both CPD approved. We also offer private training at a location of your choice or via Virtual Classroom.

Course overview
  • Standard
  • Advanced
Who should attend:
This course is accredited by CPD and has been designed for professionals looking to gain an understanding of SEO basics and Google best practice. Perhaps you’re starting a new role in digital or content marketing or need to have SEO knowledge as a secondary part of your job. By attending this course it will contribute to 7 hours of your CPD learning hours.
Walk away with the ability to:
By the end of our Standard course you'll walk away with the ability to:
  • Implement your first SEO campaign for your website
  • Describe how search engines work including key Google algorithm changes
  • Undertake keyword research and analyse competitor websites
  • Make SEO considerations for servers and web hosting
  • Describe the importance of onsite seo and best practice for optimising page content
  • Recognise the importance of link building and off-site optimisation for SEO
  • Use key SEO tools including Google Search Console
Course Agenda
Introduction to SEO
  • Key terminology, technology and Google algorithm updates
  • Understanding the Google SERPs
  • Typical SEO KPIs & benchmarking tools
  • How search engines work
  • Key ranking factors
Research for SEO
  • Keyword research, selection and prioritisation
  • Landscape and competitor analysis
Onsite SEO
  • Technical SEO basics
  • Information architecture
  • URL structures
  • Navigation and internal linking policies
  • Page titles
  • Meta descriptions
  • Heading tags
  • SEO friendly copywriting and page design
  • Image naming conventions, alt and title tagging
Offsite SEO
  • Building domain authority
  • Link building and online PR
  • Follow and no-follow backlinks
  • Link earning techniques
 
Upcoming courses
The Shard, London
SEO Standard
Wed, Nov 27 2019
£499 ex VAT
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The Shard, London
SEO Standard
Mon, Dec 09 2019
£499 ex VAT
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The Shard, London
SEO Standard
Thu, Jan 16 2020
£499 ex VAT
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The Shard, London
SEO Standard
Mon, Jan 27 2020
£499 ex VAT
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The Shard, London
SEO Standard
Mon, Feb 10 2020
£499 ex VAT
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The Shard, London
SEO Standard
Wed, Feb 26 2020
£499 ex VAT
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The Shard, London
SEO Standard
Wed, Mar 11 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
SEO Standard
Wed, Mar 25 2020
£499 ex VAT
ADD TO BASKET
Upcoming courses
The Shard, London
SEO Standard
Wed, Nov 27 2019
£499 ex VAT
ADD TO BASKET
The Shard, London
SEO Standard
Mon, Dec 09 2019
£499 ex VAT
ADD TO BASKET
The Shard, London
SEO Standard
Thu, Jan 16 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
SEO Standard
Mon, Jan 27 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
SEO Standard
Mon, Feb 10 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
SEO Standard
Wed, Feb 26 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
SEO Standard
Wed, Mar 11 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
SEO Standard
Wed, Mar 25 2020
£499 ex VAT
ADD TO BASKET
Who should attend:
This course is ideal for those already engaged with an SEO strategy and who want to learn advanced techniques. The Advanced course is also accredited by CPD and will contribute to 7 hours of your CPD learning hours.
Walk away with the ability to:
  • Explain the latest key Google algorithm updates and their impacts
  • Improve the crawling and indexation of your web content
  • Describe the factors impacting mobile SEO and page speed
  • Make SEO considerations for websites targeting multiple international markets
  • Implement structured data (schema markup) on your site
  • Make advanced considerations for on-site content
Course Agenda
Introduction to advanced SEO
  • What's new in SEO
  • Recent Google algorithm updates
Advanced technical SEO
  • Crawling and indexation
  • Using robots.txt, no follow tags and canonicalisation
  • Introduction to Screaming Frog
  • Crawl errors and redirects
  • Dealing with pagination
  • Typical e-commerce issues
  • Tackling page speed issues
  • Mobile site optimisation
  • Introduction to Accelerated Mobile Pages
  • Hreflang and international targeting
  • Schema and structured data mark-up
  • Advanced content considerations for SEO
Upcoming courses
The Shard, London
SEO Advanced
Tue, Dec 10 2019
£499 ex VAT
ADD TO BASKET
The Shard, London
SEO Advanced
Fri, Jan 17 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
SEO Advanced
Tue, Feb 11 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
SEO Advanced
Thu, Mar 12 2020
£499 ex VAT
ADD TO BASKET
Upcoming courses
The Shard, London
SEO Advanced
Tue, Dec 10 2019
£499 ex VAT
ADD TO BASKET
The Shard, London
SEO Advanced
Fri, Jan 17 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
SEO Advanced
Tue, Feb 11 2020
£499 ex VAT
ADD TO BASKET
The Shard, London
SEO Advanced
Thu, Mar 12 2020
£499 ex VAT
ADD TO BASKET
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