UNITED KINGDOM

SEO

4.9 / 5 Feefo reviews
Want to boost your performance and drive more traffic from search engines? Master the fundamentals of search engine optimisation with our Standard and Advanced SEO courses.
product
Standard & Advanced 1 day
Supporting material
Classroom, Virtual, Private
Classroom
Face to face, interactive classroom training run from our UK training centre in the Shard, London.
Virtual Classroom
A convenient and interactive learning experience, that enables you to attend one of our courses from the comfort of your own home or anywhere you can log on. We offer Virtual Classroom on selected live classroom courses where this will appear as an option under the location drop down if available. These can also be booked as Private Virtual Classrooms for exclusive business sessions.
Private
A private training session for your team. Groups can be of any size, with training delivered at any location in the UK, including our London training centre.

Jellyfish has years of real-world experience creating search engine friendly sites and we'll teach you the actionable skills you need, in line with our own approach to SEO.

On our one-day SEO courses, you’ll learn to optimise your website in the best way to satisfy users, rank highly on search engines and increase your traffic.

Our standard course provides an excellent introduction to SEO for beginners and those looking to update their knowledge. You’ll cover all of the basic skills and techniques needed,  including on-site and off-site optimisation.

When you want to take things to the next level, our advanced course will provide deeper insight, focussed largely around technical SEO and advanced optimisation techniques.

Our courses are available at our training centre in The Shard, London or online via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.

Want to know more? Read on for more detail on our course agendas or contact us for more information. You can also read more about how Jellyfish approaches SEO for our consultancy clients here.

 
Course overview
  • Standard
  • Advanced
Who should attend:
Our Standard course has been designed for professionals looking to gain an understanding of SEO basics and Google best practice. Perhaps you’re starting a new role in digital or content marketing, need to have SEO knowledge as a secondary part of your job, or just want to confirm you’re on the right track.
What you’ll learn:
  • How Google evaluates websites, including key ranking factors
  • Developing a content strategy for SEO, including keyword research and content production
  • Key on-page optimisation techniques, including site structure, internal linking and keyword optimisation
  • Considerations for link earning and practical link building techniques
  • Key tools for monitoring and improving performance, including Google Analytics and Google Search Console
Course Agenda
Introduction to SEO
  • Understanding the Google Search Results
  • How search engines work
  • Key ranking factors and EAT signals
Developing a Content Strategy for SEO
  • Search through the customer journey
  • The keyword research process
  • Other research methods for SEO
Content Development for SEO
  • What makes great content?
  • User experience and SEO
  • Landscape and competitor analysis
On-Page Optimisation
  • Site structure and navigation
  • Internal linking for SEO
  • Keyword optimisation and targeting
  • URLs, meta tags and page headings
  • Copywriting for SEO
  • Image optimisation
  • Video optimisation
Backlinks and Link Acquisition
  • How not to approach link building
  • Follow vs. no-follow links
  • Content marketing and promotion
  • Other link-earning strategies
Google Search Console
  • Performance tracking and measurement through GSC
 
Upcoming courses
Virtual Classroom
SEO Standard
Mon, Feb 07 2022
£499 ex VAT
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Virtual Classroom
SEO Standard
Tue, Mar 01 2022
£499 ex VAT
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Virtual Classroom
SEO Standard
Thu, Apr 07 2022
£499 ex VAT
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Virtual Classroom
SEO Standard
Wed, May 04 2022
£499 ex VAT
ADD TO BASKET
Virtual Classroom
SEO Standard
Mon, Jun 06 2022
£499 ex VAT
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Upcoming courses
Virtual Classroom
SEO Standard
Mon, Feb 07 2022
£499 ex VAT
ADD TO BASKET
Virtual Classroom
SEO Standard
Tue, Mar 01 2022
£499 ex VAT
ADD TO BASKET
Virtual Classroom
SEO Standard
Thu, Apr 07 2022
£499 ex VAT
ADD TO BASKET
Virtual Classroom
SEO Standard
Wed, May 04 2022
£499 ex VAT
ADD TO BASKET
Virtual Classroom
SEO Standard
Mon, Jun 06 2022
£499 ex VAT
ADD TO BASKET
Who should attend:
Our Advanced course focuses on technical SEO and is suitable for anybody who wants to take their knowledge a little further. This course is regularly attended by existing SEO practitioners looking hone their skills, marketers who want to deepen their understanding of SEO, and developers wishing to understand SEO best practice of web development.
What you'll learn:
  • The latest changes impacting SEO from Google
  • How to manage crawling and indexing, including best use of canonical tags, no-index attributes and robots.txt
  • Page speed optimisation and understanding Core Web Vitals
  • The fundamentals of International SEO
  • How to Implement structured data (schema markup) on your site
Course Agenda
Introduction to advanced SEO
  • What's new in SEO
  • Recent Google algorithm updates
Technical SEO
  • Crawling and indexation
  • Using robots.txt, no follow tags and canonicalisation
  • Introduction to Screaming Frog
  • Crawl errors and redirects
  • Dealing with pagination
  • Core Web Vitals and tackling page speed issues
  • Mobile site optimisation
  • Introduction to Accelerated Mobile Pages
  • Hreflang and international targeting
  • Schema and structured data mark-up
Upcoming courses
Virtual Classroom
SEO Advanced
Wed, Mar 02 2022
£499 ex VAT
ADD TO BASKET
Virtual Classroom
SEO Advanced
Thu, May 05 2022
£499 ex VAT
ADD TO BASKET
Upcoming courses
Virtual Classroom
SEO Advanced
Wed, Mar 02 2022
£499 ex VAT
ADD TO BASKET
Virtual Classroom
SEO Advanced
Thu, May 05 2022
£499 ex VAT
ADD TO BASKET
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£499 ex VAT
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Independent Service Rating based on 117 verified reviews
SEO Advanced
Mirela Dineva 22 November, 2021
The content was great, I appreciated the flexibility to tailor it to our brand. Chris was great as well, made complex topics very easy to understand!
SEO Standard
Trusted Customer 15 July, 2021
Great training! very indepth and the trainer is very knowledgable
SEO Advanced
Trusted Customer 13 December, 2021
I learnt a lot and I really thought the presentation was great.