Local SEO

Local SEO

Whether you're a small local trader or a large multi-locational business, understanding how to attract nearby customers through search is vital. Learn the secrets of local search engine optimisation on our one-day course.

ex VAT

With localised results being a key part of many Google searches, understanding how to gain a presence in maps and local listings is essential for any business trying to attract local customers.

On our local SEO course you'll learn how to optimise your website to take advantage of local search. Our highly experienced trainers will help you understand the key general principles of SEO as well as the tactics, tools and opportunities that make local search different.

Our beginners level course provides an excellent introduction to SEO, covering all of the basic knowledge and fundamental techniques needed to run a local search campaign.

As well as the basics of SEO we'll look at other important considerations for local search including Google My Business, local Schema, Mobile search and local citations.

Our courses are available for individual delegates at our training centre in The Shard, London, or as private sessions if you have a whole team you need to bring up to speed on local SEO.

Local SEO1 day Classroom Course

Learn to run a successful local SEO campaign with practical tactics that will enable you to increase your presence on Google and gain more traffic from search engines.

By the end of this intensive one-day course you’ll have a thorough understanding of the fundamentals of local SEO including how to identify the best opportunities, how to optimise your presence on Google maps, building authority via local links and citations, and the importance of reviews and reputation management.

What will I learn?
Upon completion of the course you’ll walk away with the ability to:
  • Explain how search engines work including key Google algorithm changes
  • Identify opportunities for local search and make the most of them
  • Describe the benefits of onsite SEO and best practice for optimising page content for local search
  • Explain the importance of local backlinks and citations and how to build them
  • Use Google My Business to optimise your local map and search presence
Why should I take this course?
This course has been designed to suit both small local businesses owners and marketing professionals from larger, multi-locational brands, with a local presence.
Course Overview
Introduction to Local SEO
  • What is Local SEO?
  • Why is it important?
General SEO Considerations
  • Evolution of SEO
  • General SEO ranking factors
Keyword Research for local search
  • How to conduct keyword research
Basics of on-page optimisation
  • URLs
  • Page titles
  • Headings
  • Image alt tags
Optimising content for local search
  • Site structure
  • Building out local content
Google My Business
  • Creating an account
  • Adding and verifying multiple locations
  • Optimising your listing
  • Acquiring Google reviews
Local Citations and Link Building
  • What are citations and how to build them
  • Link building considerations
  • Link earning ideas
Local Business Schema
  • Structured data types
  • Implementing Schema
  • Monitoring reviews and social mentions
Tracking and Monitoring Performance
  • Tools for tracking and monitoring SEO performance
1 day£499 ex VAT
Upcoming CoursesView all
Mon | September 23 | 1 day
Local SEO
The Shard, London
£499 +VAT
Wed | December 11 | 1 day
Local SEO
The Shard, London
£499 +VAT
Tue | March 31 | 1 day
Local SEO
The Shard, London
£499 +VAT
Our facilities


Our trainers are all seasoned experts that have extensive experience working in the industry. They will be happy to answer questions, on the day or post training as part of our ongoing support.



Jellyfish have first class training facilities. Our flagship training centre is located at The Shard in London and we also have premium training facilities in the US, Spain and South Africa. We can also train at a location of your choice.

Food & Drink

Food & Drink

We pride ourselves on providing our attendees with high quality food and refreshments. Both are available throughout the day and we cater for any dietary requirements for you.

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Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

They certainly know the digital world

Very useful insights that have paid off time and time again since the course.