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Introduction to SEO
1 day
Virtual/Private/Classroom
Want to boost your performance and drive more traffic from search engines? Master the fundamentals of search engine optimisation with our beginners’ SEO course.
Technical SEO
1 day
Virtual/Private/Classroom
Is your site build holding back your organic search performance? Master the fundamentals of technical SEO on our one-day course.
Content Strategy & Copywriting for SEO
1 day
Virtual/Private/Classroom
Do you want to know how to create web content that outranks the competition on Google? Learn how to drive more traffic from search engines with our SEO-focused content and copywriting training.
Link Building & Digital PR
1 day
Virtual/Private/Classroom
Are you struggling to outrank your competitors on Google and get the visibility you need in search? Learn how to drive the backlinks that can turbocharge your organic search performance.
YouTube Optimisation & Marketing
PRIVATE COURSE ONLY 1 day
Learn the essentials of video marketing and YouTube SEO with our one day training course.
Develop the skills to get the most out of Google Cloud technologies and thrive in a cloud-first workplace. Choose a learning path tailored for your role.
Data Integration with Cloud Data Fusion
PRIVATE COURSE ONLY 2 day
This two-day course introduces learners to Google Cloud’s data integration capability using Cloud Data Fusion.
Learn the strategies, tactics and tools needed to be effective digital marketers with our range of Digital Marketing courses.
Mastering Amazon Essentials
1 day
Virtual/Private/Classroom
Take your marketing to the next level by learning about Amazon, the world’s largest retailer, and gain a top level understanding of best practices to ensure you get the best return on investment.
Amazon Advertising & Marketing
1 day
Virtual/Private/Classroom
Want to learn how to advertise on Amazon, the world’s largest retailer? This course will show you how to navigate the platform and best practices that will help you amplify your products through advertising.
Apple Search Ads & Google App Campaigns
1 day
Virtual/Private/Classroom
Learn how to set up and run efficient campaigns to drive app installs and in-app actions / purchases across the biggest app platforms.
Mobile App Marketing
2 days
Virtual/Private/Classroom
Looking to build and sustain a healthy mobile app user base? In this course you’ll discover best practice techniques and tactics to maximise app user acquisition and retention.
Digital Marketing Strategy Online
PRIVATE COURSE ONLY 6 weeks
Perfect for anyone looking to get a comprehensive view of Digital Marketing. This six-week online course will help you to solidify your digital marketing knowledge and build a real-life strategy.
Digital Marketing
2 day
Virtual/Private/Classroom
Are you looking to stay up-to-date with the rapidly evolving world of digital marketing? Our classroom and online Digital Marketing courses can help.
Digital Marketing Strategy & Planning
PRIVATE COURSE ONLY 5 day
Learn how to build a holistic and effective digital marketing strategy end to end, from research and media planning to measurement and optimisation.
Content & Influencer Marketing
1 day
Virtual/Private/Classroom
Learn how to produce high-quality content that attracts and retains customers on our one-day Content & Influencer Marketing course.
Copywriting, Branding & Tone of Voice
1 day
Virtual/Private/Classroom
If you’re employed to write for your company, if you freelance, or if you simply write for pleasure then this course is made for you.
Email Marketing
1 day
Virtual/Private/Classroom
Learn the foundations of good email marketing and the best practice methodologies that will help you showcase your brand, captivating your subscribers and enticing them to take action.
Our courses are designed by experienced GMP professionals and use real case studies from leading brands and agencies to demystify how the Google Marketing Platform products integrate together.
Campaign Manager 360 Fundamentals
1 day
Virtual/Private/Classroom
Learn how to make best use of the Campaign Manager 360 platform and gain hands-on experience of navigating the platform.
Campaign Manager 360 Best Practices
1 day
Virtual/Private/Classroom
Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies.
Campaign Manager 360 Reporting Deep Dive
1 day
Virtual/Private/Classroom
Learn how to generate different types of reports and gain powerful insights on your digital performance by using Campaign Manager 360.
Floodlight & Post Event Tracking in Campaign Manager 360
1 day
Virtual/Private/Classroom
Ensure your conversion tracking is setup in the right way to obtain insights on performance and measure the success of your digital campaigns.
Attribution in Campaign Manager 360
1 day
Virtual/Private/Classroom
Gain an in-depth insight into cross-channel Attribution in Campaign Manager 360 on this one-day course.
Fundamentals of Online Tracking
1 day
Virtual/Private/Classroom
If you want to understand the fundamentals of online media, this one day course covers the key processes and metrics for success when using Campaign Manager 360.
Display & Video 360 Fundamentals
1 day
Virtual/Private/Classroom
Gain an in-depth insight into the fundamentals of Display & Video 360 and how it works.
Brand Safety in Display & Video 360
1 day
Virtual/Private/Classroom
Learn techniques to protect your brand in the programmatic space and maximise user exposure online.
Multi-channel Campaigns in Display & Video 360
1 day
Virtual/Private/Classroom
Become an omni-channel specialist by learning the techniques to be able to manage different campaigns within the Display & Video 360 platform.
YouTube Buying in Display & Video 360
1 day
Virtual/Private/Classroom
Gain an overview of how to buy YouTube Advertising programmatically via Display & Video 360 and effectively run and optimise your video campaigns.
Data, Audience and Activation Strategy in Display & Video 360
1 day
Virtual/Private/Classroom
Learn how to develop a powerful cross-channel audience targeting strategy to deliver a personalised user experience.
Managing Programmatic Deals in Display & Video 360
1 day
Virtual/Private/Classroom
Learn how to enhance programmatic media investments through managing deals in Display & Video 360 on this one-day course.
Traders Best Practices in Display & Video 360
1 day
Virtual/Private/Classroom
Identify ways to improve the performance of your programmatic campaigns and gain an in-depth insight into the optimisation levels available in Display & Video 360.
Google Marketing Platform Principles
1 day
Virtual/Private/Classroom
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for your business.
Technology Implementation in CM360, DV360 and SA360
1 day
Virtual/Private/Classroom
Learn how to plan and action the implementation of Campaign Manager 360, Search Ads 360 and Display & Video 360.
Studio Fundamentals
1 day
Virtual/Private/Classroom
Understand the concept of Rich Media and Dynamic Creative Optimisation and start to deliver high impact and complex Rich Media creative executions.
Google Web Designer
1 day
Virtual/Private/Classroom
Want to be at the cutting edge of the program Google has developed to make it easy to create rich media ads? Then our Google Web Designer course is the perfect place to start.
Getting the Most Out of Analytics 360
1 day
Virtual/Private/Classroom
Are you making the most of the great features Google Analytics 360 provides? This course helps you demystify and utilise some of the most powerful analytics features available on GA360.
Search Ads 360: Fundamentals
Virtual/Private/Classroom
Search Ads 360: Practical Workshop
PRIVATE COURSE ONLY
This is an advanced hands-on workshop to learn and implement the features of the Search Ads 360 platform.