This advanced course will explain best practices when planning your tracking strategy as well as deliver a deep dive of the different type of Campaign Manager 360 Conversion pixels and which insights you can draw from them.
From an ad operation point of view we’ll discuss best practices around how to identify your tags and troubleshooting them, as well as how to set up floodlight deployment strategies.
Having a global understanding of floodlights mechanics as well as the tagging process and how to communicate between teams within your organisation will guarantee a better understanding of the whole process across the board.
We'll also look at how to plan your conversion strategy and why Custom Floodlight Variables give added value in terms of reporting as well as audience building.
If you don't have a sound conversion tagging strategy, then you will not have a good understanding of how your campaigns have performed.
Our Floodlight & Post Event Tracking in Campaign Manager 360 course is offered as a private training session that can be delivered virtually or at a location of your choice.