Mobile App Marketing

Looking to build and sustain a healthy mobile app user base? On this course you’ll discover best practice techniques, as well as tried and tested tactics to maximize app user acquisition and retention.

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1 day course
Supporting material
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

So, you’ve designed and developed a mobile app and are ready to launch it into the app stores. But how do you ensure that it acquires and retains active users, and doesn’t languish on the platform untouched and unloved?

On this one-day course you’ll learn everything you need to know about app store optimization, deep-dive into Apple and Google’s app advertising platforms, and explore what it takes to make sure you’re capturing and converting as many app store visitors as possible.

You’ll consider tactics for maximizing organic app search visibility and download and paid advertising opportunities to boost app installs and actions. We’ll also show you how to best measure app user performance through app analytics platforms and learn techniques to overcome one of the biggest challenges with mobile apps – user engagement and retention.

Our Mobile App Marketing course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in Australia.

Course overview

Who should attend:

This course is for anyone responsible for building and sustaining an iOS or Android app user base; whether you’re an app developer, a start-up app-based business or working in a business for which an app is a critical component of your customer experience.

What you'll learn:

By the end of this course, you will be able to:

  • Create and optimize your app store presence
  • Create and optimize app advertising campaigns (using Apple Search Ads and Google App campaigns)
  • Interpret app analytics data and user engagement performance
  • Create and optimize app CRM campaigns and communications

Course agenda

App Store Optimization
  • Overview of ASO
  • Overview of the app stores and their app search ranking algorithms
  • Keyword research and strategy
  • Optimizing metadata for app search visibility
  • Optimizing app store assets for conversion
  • Uploading apps and app assets
  • Measuring app store performance
Apple Search Ads Campaigns
  • Overview of App Search Ads and the console
  • Developing a campaign strategy
  • Structuring a campaign
  • Reporting, Optimization, Testing
Google App Campaigns
  • Overview of Google App campaigns (within Google Ads)
  • Developing a campaign strategy
  • Structuring a campaign
  • Ad assets
  • Reporting, Optimization, Testing
App Analytics
  • Mobile app measurement platforms and providers
  • Attribution
App CRM Campaigns
  • Tactics for improving app user engagement and retention
  • Optimizing app personalisation
  • Optimizing push notification messaging
  • Optimizing other CRM messaging
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