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Campaign Manager 360 Reporting Deep Dive

Learn how to generate different types of reports and gain powerful insights on your digital performance by using Campaign Manager.
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1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

This one day course covers the best practices around using the main reporting tools available in Campaign Manager 360, including Reporting builder, Summary, Insights and Verification as well as an overview of the Attribution tool.

You’ll learn about the core sections of the reporting interface and how to create, schedule and sending reports from the platform, allowing you to gain a better understanding of how your campaigns perform across the GMP stack.

Our Campaign Manager 360 Reporting Deep Dive course is offered as a live Virtual Classroom or private training session. It can be delivered on-site at your office or a location of your choice.

 
Course overview
Who should attend:
This course is suitable for Analysts, Account Managers and Marketing Managers who want to learn more about ad-serving reporting and paid media performance, as well as the different reporting modules from Campaign Manager 360.
Walk away with the ability to:
  • Obtain a global understanding of CM360 reporting and its mechanics
  • Create, manage and schedule reports at the push of a button
  • Identify the main metrics and dimensions for each type of report
  • Overview of Attribution with Campaign Manager 360
  • Data Driven Attribution models and what is your performance across your channels
Course Agenda
Introduction to CM360 Reporting
  • Understand CM360 metrics & dimensions
  • Search Ads 360 data integration
  • Display & Video 360 data integration
  • CM360 reporting considerations
  • Overview of the CM360 reporting interface
Introduction to CM reporting
  • Summary
  • Report Builder
  • Attribution
  • Insights
  • Verification
Advanced Offline Reports
  • Floodlight report
  • Path to conversion report
  • Reach reports: unique reach, unique audience reach & cookie reach overlap
  • Cross-device conversions
Attribution Reporting
  • Benefits of attribution modeling
  • Data Driven Attribution in CM360
  • Time lag report
  • Path length report
Brand Safety reporting with Verification
  • Verification report overview
  • Setting up alerts
  • Post-impression ad-blocking
Reporting Automation
  • CM360 Reporting API
  • Ads Data Hub
  • Case Studies
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