Led by one of our Social Media experts, this one-day course you will help you build and develop your Twitter channel strategy.
1 day course
Supporting material
Private
Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.
From developing your brand identity to creating paid advertising campaigns, you’ll leave feeling confident in using the platform to generate awareness and drive action around your brand.
We will look at Twitter monitoring, engagement, analytics tools and tactics as well as learning the best techniques to creating organic reactive content.
Our Twitter course offered as a private training session and can be delivered at our own training facility in Suntec City or any location of your choice. We can tailor the content to your business needs, which is ideal if you have a team you want to bring up to speed on using Twitter as a sales, business development, customer service or research tool.
Course overview
Who should attend:
If you want to learn how to use Twitter as a business tool and gain confidence in using the platform then this course is ideal for you. You may be a business owner or a professional in a marketing or PR role and currently not doing any Twitter activity.
Walk away with the ability to:
Identify and describe the benefits Twitter will bring to your business
Craft your tone of voice to create cut-through in a saturated market
Build your reactive content strategy
Define clear Twitter objectives for your business
Implement Twitter paid advertising strategies
Course agenda
Introduction to the platform
Twitter 2022 landscape
Twitter for business - what you need to consider
Developing your Twitter strategy
How to build a brand on Twitter and grow your following
Organic V paid activity
Community Management
Building a brand tone of voice - considerations
Trend jacking best practices
Case studies
Content Planning on Twitter
Explore the different formats you can use on Twitter
Reactive, proactive and planned content
Content best practice including frequency and hashtags
Content management tools
Advertising
How to use Twitter for advertising
Determining different objectives for your campaign
Know how to reach audiences with different targeting functions
Know where to find the pixel and set up conversion tracking
Different ad formats and when to use them
Creative best practice
Measurement
Overview of Twitter Analytics
How to optimise your Twitter campaign to improve campaign performance
1 day course
Supporting material
Private