Analytics & Optimisation Courses

This half-day workshop will help you to formulate the internal policies and ways of working that will underpin the success and resilience of your organisation’s web analytics process.

Looking to become a Google Tag Manager pro? This course introduces advanced GTM techniques such as custom JS, HTML and tag templates, zones and environments, as well as container maintenance through hands-on exercises.

Supercharge your analytics tracking and reporting capabilities with our introduction to Regular Expressions (RegEx); a set of powerful programming tools for searching for complex patterns in your data within Google Analytics, GTM and beyond.

Looking to elevate your data storytelling and visualisation skills using the Google Stack? This one-day workshop will show you how to leverage Google's powerful suite of visualisation tools to transform your data into compelling stories that drive action.

Curious about how AI can enhance your use of Google Analytics 4? This half-day workshop introduces a wide offering of first and third-party AI tools for making the best of your GA4 data.

Learn everything you need to know about effectively implementing and managing a Google Consent Mode implementation on this half-day, expert-led workshop.

Looking to get started with Tableau for your data analytics reporting needs? This hands-on course will guide you through building a comprehensive ecommerce dashboard in Tableau.

This six-day foundational course, taught over six weeks, builds confidence in analytics thinking across the full data lifecycle; from defining what to measure to acting on insights, all without being tied to a specific tool or platform.

From zero to GA4 hero in just 6 weeks. This hands-on bootcamp is your fast track to becoming a certified GA4 expert; no fluff, just the practical skills and confidence you need to master Google Analytics 4 for real-world impact.

Jumpstart your analytics journey in one day! Gain a clear understanding of key concepts, workflows, and how data-driven decision-making transforms business; no technical background required.

Explore the power of data analytics in performance marketing and learn how to maximise your marketing budget in this focused, one-day Data Analytics course.

Want to optimise your site or app with the right data tools, but not sure where to start? Learn how to build a powerful analytics stack on this one-day course.

Is your marketing data living up to its full potential? This course will show you how to connect and visualise data from across all marketing channels in a holistic marketing dashboard.

Want to make smarter decisions with data? Start your journey to data literacy and unlock the power of data-driven insights in this one-day course.

Expand your digital (and physical!) data visualisation toolbox on this half-day course, and discover new ways of communicating your insights to your audience.

From AI to consent, bias to sustainability, learn how to tackle the big questions in data ethics on this one day course, with expert insight and practical tools to help you embed responsibility, fairness, and transparency into your data practices.

Ready to take control of your data destiny? This focused half-day session helps leaders build a clear data strategy, foster data literacy, and kick-start real, organisation-wide change.

Are you an analyst looking to take your reporting to the next step? Our one-day introduction to the programming language R will give you the tools to process and visualise your data like never before.

Want cleaner, smarter app data? This course helps product and tech teams build scalable, privacy-first measurement using Firebase and GA4; from setup to strategy.

Learn how to use Google Chrome DevTools to prepare, validate, and troubleshoot marketing tag implementations on your website in this live and interactive half-day course.

Ready to take control of your dataLayer? This half-day course gives development teams and technical professionals the hands-on skills to set up, manage, and optimise it for reliable analytics and marketing integrations.

Want to feel more confident working in Excel? Join our fundamentals course to master key functions, smart shortcuts, and essential workflows for working with data.

Do you build reports and wrangle data in Google Sheets, but feel stuck when it’s time to draw insights? This workshop teaches you to analyse, not just organise - turning spreadsheets into tools for clear, confident decision-making.

Set up on GA4 but unsure if it’s working as it should? This hands-on course helps analysts and marketers audit, optimise and enhance their set-up for trustworthy data, actionable reports, and better business decisions.

Want to learn everything you need to know about GA4 implementation? Our course will teach you how to configure properties to enhance data collection and analysis for your website or app.

Looking for GA4 training to get you started using Google’s latest version of Analytics? This reporting-focused course will give you all the knowledge you need to analyse your data and generate insightful reports.

Looking for advanced Google Analytics training? Take your data analysis and reporting skills to the next level with our immersive GA4 Advanced Analysis course.

Demystify Adobe Analytics, boost your strategy, and achieve your online business goals by learning how to measure and report on your online data with this one-day introductory course.

Want to master tag management and take control of your website’s data? With our Google Tag Manager course, you’ll learn to track user behaviour, optimise performance, and streamline your marketing efforts.

Are you in control of your marketing tags? Our Google Tag Manager course will equip you with the knowledge and skills to simplify your tag implementation and management process.

Do you want to empower others in your company to self-serve when it comes to their reporting needs so that you can get on with important analysis? Our Looker Studio (formerly Data Studio) course is just what you need.

Are you looking for a better return on your marketing spend? Our Conversion Optimisation course has been designed by our in-house experts to help you convert more visitors.

Is your organisation interested in utilising event-level campaign data to discover efficiencies in your Google Ads, DV360, CM360 and YouTube campaigns? Then this one-day Ads Data Hub course is for you.

Do you need to analyse large datasets? Our BigQuery course will give you an in-depth understanding of Google’s powerful data warehouse and enable you to turn your data into actionable business insights.

This half-day workshop will help you identify specific steps you can take to increase your privacy-readiness by guiding you through the process of creating a bespoke privacy roadmap, along with a clear plan to action it.

This half-day workshop gives you the opportunity to reflect on your organisation’s current approach to first-party data, and identifies critical areas to focus on for short and long-term development.

Go from zero to hero in SQL with this two-day course, taught by former Google & Salesforce BI analysts in BigQuery. You’ll learn everything you need to know about automating and pulling data.