AI in Digital Marketing
Unlock the power of AI in just one day. Discover how artificial intelligence is transforming digital marketing through automation, personalization, and data-driven insights, helping you enhance campaigns and stay ahead in a rapidly evolving landscape.
Book this courseCourse Overview
1 day course
Certificate of Attendance
In-person, Live Online, Private
Artificial Intelligence is revolutionising the way brands interact with customers, analyse data, and execute campaigns. This one-day course demystifies AI and its practical applications in digital marketing.
You’ll discover how AI can enhance efficiency across a range of marketing activities—from personalised content and predictive analytics to smarter customer segmentation and automated campaign delivery.
Perfect for marketing professionals eager to stay ahead of the curve, this session will show you how to seamlessly integrate powerful AI tools into your everyday workflows.
Our AI in Digital Marketing course is available as a scheduled session at our training centre in The Shard, London, or as a scheduled live online class. We also offer it as a private course, delivered virtually, at your offices, ours, or any location that works best for you, whether in the UK or internationally.
What you'll learn
By the end of this course, you will be able to:
Understand AI technologies applicable to digital marketing
Utilize AI-driven analytics for campaign optimization
Implement AI for customer segmentation and targeting
Explore ethical considerations in AI marketing
Course agenda
Cut Through the Buzz
- What is AI?
- How AI is transforming the marketing funnel
- Real-world brand use cases (who’s doing it right)
Smarter Targeting with AI
- Predictive audience modeling and dynamic segmentation
- Lookalikes, interest-based clustering, and intent prediction
- AI-driven audience expansion tools (Meta, Google, TikTok)
- Integrating 1st-party data for cookieless targeting
Dynamic Creative & Ad Copy Generation
- AI-generated ad headlines, CTAs, and descriptions
- Dynamic creative optimization (DCO) for display and social
- A/B testing vs. multivariate testing with AI
AI-powered Campaign Optimization
- Smart bidding strategies (target CPA/ROAS)
- Budget pacing, geo/ad scheduling automation
- Performance forecasting and live optimization
Analytics, Attribution & Reporting with AI
- AI-enhanced attribution models (data-driven, multi-touch)
- Real-time insights, performance scoring and alerts
- Campaign forecasting and scenario modeling
- Budget allocation and bidding strategies on retail platforms
- Seasonal and promotional campaign planning (e.g., Prime Day, Black Friday)
Ethical, Privacy-first Paid Marketing
- Cookieless future and consent management
- Responsible automation and transparency in ad delivery
- Avoiding algorithmic bias in targeting
Who it's for
This course is perfect for:
- Digital marketers interested in leveraging AI tools
- Data analysts exploring AI applications in marketing
- Marketing strategists seeking to innovate with AI
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team
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