Campaign Manager 360 Best Practices
Gain insight into the best practices and advanced features around trafficking, integrations, data, audience, creative management and floodlight deployment strategies on this one-day course.
Book this courseCOURSE OVERVIEW
1 day course
Certificate of Attendance
In-person, Live Online, Private
From creating placements to generating ad tags, this course will ensure you know how to make best use of Campaign Manager 360 to achieve your business objectives.
During the session, we’ll discuss frequency capping, ad priority, creative rotation and sequential messaging, as well as how to implement third-party tags into your campaigns.
You’ll learn about the importance of capturing your first-party data via CM360 Custom Floodlight Variables and how to leverage your website activities to create custom audiences.
Our Campaign Manager 360 Best Practices course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.
What you’ll learn
By the end of this course, you will be able to:
Create and update the most complex display campaigns
Improve your trafficking efficiency
Leverage the most advanced Campaign Manager 360 functions
Leverage all tracking capabilities (impression, click, redirect, event tags)
Identify the process when implementing third-party pixels and trackers for your campaigns
Troubleshoot skills in order to be the most reactive when fixing an issue
Course agenda
Campaign Manager 360 Integrations Overview
- GMP stack recap
- GMP integrations: GA4, Studio, DV360, GTM, SA360, and Ads Data Hub
- Other integrations: Twitter, app tracking, brand safety partners
- Custom integrations via the CM360 APIs
Taxonomy Across GMP Platforms
- Equivalence from one side to the other
- Jargon Buster
Advertiser Tracking
- Floodlight tags recap
- Parent / child advertiser relationship
- Default dynamic tags
- Publisher dynamic tags
Advanced Trafficking
- Bulk edit
- Export / import in CM360
- Ad scheduling
- Frequency shipping
- Ad priority
- Custom views
A / B testing & Brand Lift Studies
- Introduction to CM360 audience segmentation
- A / B testing: Creative messaging & landing pages
- Brand lift studies
- Create an advertiser
Ad Blocking
- Recap on CM360 verification
- CM360 post-impression ad-blocking
- Upload a creative
- Retrieve a creative from studio
- Create an ad
- Ads overview
- Default
- Standard
- Tracking
- Generate ad tags
CM360 Macros
- %e, %c, and %k macros
- Macros practical exercise
Campaign Manager 360 Export / Import function
- Concept
- How to use it
Troubleshooting
- How to identify Campaign
- Manager 360 tags and floodlight tags
Tracking at Campaign Level
- Third-party imp tracking
- Event tag
- Click string
- URL append
Tracking at Advertiser Level
Floodlight Configuration Tab
- Sharing floodlight configurations between different advertisers
- Conversion pixels Sales pixels
- Floodlight activities
- How to push floodlights to GTM
- U-variables
- CM macros
- CM Audiences
- Dynamic tags
Intro to Campaign Manager 360 Reporting
- Overview
- Report Builder
- The summary tab
Who it's for
This course is suitable for technology managers and ad ops teams who want to improve their trafficking and operation skills. You might be working with third-party partners (brand study, DMP, etc.) and want to adopt the right process for deploying their tracking.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team