Digital Marketing Bootcamp

Want to learn everything you need to know about creating a comprehensive, efficient and scalable digital marketing strategy? Our five-day course will guide you through the process from start to finish.

Book this course

Course Overview

5 day course
Certificate of Attendance
Private

Ready to become a confident, full-stack digital marketer? This immersive five-day bootcamp is designed to transform beginners into well-rounded marketing professionals.

Covering everything from digital strategy, SEO, and PPC to social media, email marketing, and analytics, this course offers a fast-tracked learning experience grounded in real-world application.

Through a blend of lectures, group exercises, and hands-on projects, you’ll develop the skills and confidence to plan, execute, and measure integrated digital campaigns. Ideal for those entering the digital marketing field or professionals looking for a comprehensive refresher, the bootcamp concludes with a capstone project and optional certification.

Our Digital Marketing Bootcamp is available as a private training session that can be delivered live online or at a location of your choice in the UK.

What you'll learn

By the end of this course, you will be able to:

Develop and implement digital marketing strategies
Analyse and optimise campaign performance

Utilise various digital marketing channels effectively
Stay updated with the latest digital marketing trends

Course agenda

Introduction to Digital Marketing Today

What is digital marketing in 2025?
The shift from traditional to digital
Core principles of effective marketing
Branding vs performance

Digital Strategy & The Funnel

The modern funnel
Aligning goals with funnel stages
Key digital channels and how they fit

Setting Digital Objectives

SMART goals and OKRs
Funnel-based goal planning
Audience segmentation basics

Digital Media Planning

Campaign planning from top to bottom
Budget allocation by funnel change
Timelines, creative assets, cross-channel coordination

Search Engine Optimisation (SEO)

How search engines evaluate content in 2025
Keyword and content research
On-page and technical SEO fundamentals
Common SEO objectives: traffic, rankings, conversions

Organic Social Media

Platform overview: TikTok, Instagram, LinkedIn, Threads
The strategic role of organic in 2025
Humanising your brand
Trust-building and community engagement

Paid Social Media Advertising

Platforms: Meta, TikTok, LinkedIn
Ad formats
Budgeting and bidding strategies

Paid Search Advertising (PPC)

Google Search Ads and Performance Max
Keyword match types and search intent
Ad copywriting and extensions
Bidding strategies and campaign structure

Display & Video Advertising

Google Display Network (GDN) basics
Targeting: custom intent, in-market, affinity
YouTube Ads: Shorts, skippables, bumpers
Programmatic advertising overview

Introduction to Google Analytics 4 (GA4)

Event-based tracking and setup
Conversion tracking essentials
Creating reports and exploring user paths

Audience Targeting & Data Strategy

First-party vs third-party vs zero-party data
Behavioural vs contextual targeting
Building & activating segments in paid platforms

Emerging Tools & Trends

Who it's for

It’s perfect for:

Aspiring digital marketers
Professionals seeking a comprehensive understanding of digital marketing
Entrepreneurs looking to enhance their online presence

BOOK THIS COURSE

Enquire for a team or large group

For private sessions call our sales team

NEWS & INSIGHTS

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Access the latest digital marketing insights, valuable tips and relevant advice from our experts.