COURSE OVERVIEW

  • icon 1 day course
  • icon Certificate of Attendance
  • iconPrivate
    info-icon

This course is designed to give you a guided tour of key analytics tools and how they can be used to measure and optimise the performance of your website and app.

Throughout the session, our analytics experts will walk you through different types of analytics products, highlighting the unique benefits of each and how they can complement one another in a complete measurement strategy.

By the end of the course, you’ll be equipped with the knowledge to confidently choose the analytics tools that best suit your needs; and know exactly what to look for before making your choice.

This Building your Product Stack for Analytics course is available as a private session that can be delivered via Virtual Classroom, at our training centre in The Shard, London, or at a location of your choice across the UK.

What you’ll learn

By the end of this course, you will be able to:

  • iconUnderstand the different types of analytics products and their benefits
  • iconBuild your analytics stack
  • iconAsk the right questions to choose your analytics solutions

Course agenda

Overview of the Analytics Landscape

  • Introduction to analytics measurement and why it is important
  • Overview of the different analytics products

Web & App Analytics Tool

  • What is a web and app analytics tool?
  • Benefits of a web and app analytics tool
  • Criteria to look at when choosing web and app analytics tool

Heatmap Tools

  • What is a heatmap tool?
  • How does it complement your web and app analytics tool?

Eye-tracking Tools

  • What is an eye-tracking tool?
  • How does it complement your web and app analytics tool?

A/B Test Tools

  • What is an A/B test tool?
  • Benefits of an A/B test tool
  • Criteria to look at when choosing web and app analytics tool

Data Visualisation

  • What is a data visualisation tool?
  • Benefits of a data visualisation tool
  • Criteria to look at when choosing a data visualisation tool

Who it's for

This beginner-friendly course is ideal for website owners or analytics professionals who would like to learn more about the data analytics landscape and all solutions available on the market. If you’re new to analytics, or need to communicate with analytics experts, this course is an excellent place to start. Minimal technical knowledge is required - just come with an open mind!

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