Digital Retail Media
Explore how retail media is transforming digital marketing in this in-depth course. Learn to harness retail media networks, optimize ad placements, use first-party data, and drive sales with strategies tailored for today’s ecommerce landscape.
Book this courseCOURSE OVERVIEW
1 day course
In-person, Live Online, Private
Certificate of Attendance
Retail media is rapidly becoming one of the most powerful tools in the digital marketing toolkit, especially for ecommerce and consumer brands.
This course offers an immersive exploration of how retail media networks - such as giants like Amazon, Walmart, and Target - are transforming the buyer journey from discovery to purchase. You’ll learn to strategically place ads within digital retail environments, leverage first-party data, and measure retail media performance.
Perfect for brand managers, retail marketers, and advertisers aiming to amplify product visibility and accelerate sales, this course blends cutting-edge strategy with real-world application to give you a competitive edge in the retail media landscape.
Our Digital Retail Media course is available as a scheduled session at our training centre in The Shard, London, or via Virtual Classroom. We also offer it as a private course, delivered virtually, at your offices, ours, or any location that works best for you, whether in the UK or internationally.
What you’ll learn
By the end of this course, you will be able to:
Understand digital retail media channels
Utilise data for personalized retail campaigns
Develop strategies for online retail marketing
Measure the effectiveness of retail media initiatives
Course agenda
Introduction to Retail Media
- What is retail media?
- Growth of retail media networks
- Retail media vs. traditional digital marketing
- The role of retail media in the omnichannel marketing mix
- Trends shaping retail media in 2025 (privacy, automation, AI)
Retail Media Ecosystem & Platforms
- Overview of major retail media networks and marketplaces
- Platform-specific ad formats: Sponsored Products, Sponsored Brands, Display Ads, Video Ads
- Retail media DSPs and programmatic buying options
- Data and targeting capabilities: 1st-party shopper data, purchase intent signals
- Integration with brand e-commerce and direct to consumer (DTC) channels
Audience Targeting & Segmentation in Retail Media
- Using first-party data: shopper behavior, purchase history, and loyalty data
- Shopper journey mapping within retail ecosystems
- Audience segmentation strategies: category targeting, in-market audiences, lookalikes
- Personalization at scale on retail platforms
Campaign Strategy & Execution
- Setting clear campaign objectives (brand awareness, sales lift, new product launches)
- Choosing the right ad formats for your goals
- Creative best practices for retail media ads
- Budget allocation and bidding strategies on retail platforms
- Seasonal and promotional campaign planning (e.g., Prime Day, Black Friday)
Measurement, Optimization & Attribution
- Key metrics: ROAS, CTR, CPC, conversion rate, incremental sales
- Attribution challenges and approaches in retail media
- Using AI and machine learning for real time optimization
- Retail media reporting dashboards and tools
- Integrating retail media data with broader marketing analytics
Other panels of the dev tools and useful plugins
- Overview of the other panels
- Enhancing Dev tools with third-party plugins
Collaboration & Cross-channel Integration
- Aligning retail media with paid search, social, and display advertising
- Coordinating with in-store promotions and offline media
- Working effectively with retailer partners and retail media teams
- Leveraging CRM and loyalty programs for retargeting
- Future proofing your retail media approach
Who it's for
This course is perfect for:
Retail marketers
Brand managers in the retail sector
Ecommerce managers
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team