Google Ads: YouTube
Want to use YouTube to your advantage, but not sure where to start? Gain an introduction to the fundamental features and benefits of YouTube video advertising within Google Ads on this one-day course.
Book this courseCOURSE OVERVIEW
1 day course
Certificate of Attendance
Live Online, Private
YouTube is a powerful platform that can be used to reach users. This course gives you an overview of all the YouTube ads features available in the Google Ads platform, including set-up, targeting and ad creation.
Video campaigns are one of the campaign types available in Google Ads; they enable you to place ads on YouTube. During the session, we’ll explore Google Ads for video, showing you all the tools you need to create and run your own YouTube video campaigns.
You’ll learn about all the available targeting features for YouTube ads and when to use each one, and we’ll also go over YouTube metrics and brand lift studies – so you can ensure the campaigns you run are driving the results you want.
Our Google Ads: YouTube course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.
What you’ll learn
By the end of this course, you will be able to:
Describe what YouTube advertising is and how it can be used
Set up your own campaigns and ad groups
Know what makes an effective YouTube ad
Understand how targeting features work and which features to select
Select the different YouTube ad types available
Course agenda
What is YouTube?
- An introduction
- YouTube timeline
- How does it work and how much does it cost?
- The shopping value chain
YouTube Advertising
- Buying YouTube ads
- Reach
- Common keyword issues
Targeting Features
- Audiences
- Demographics
- Content
- Devices
- Advanced
- Frequency Capping
YouTube Ad Types
- Skippable in-stream ads
- Non-skippable in-stream ads
- Video discovery ads
- Bumper ads
- Outstream ads
- Importing and exporting your inventory
- Feed tips and best practice
YouTube Ads Metrics
- Key metrics
- Campaign strategy options
- How to bid efficiently across product groups
- What’s the best mobile strategy?
- Dynamic remarketing RLSA
- Local inventory ads Shopping Trueview Tracking options
Brand Lift
- Defining brand lift
- Brand lift surveys
Creatives
- Tips for choosing and creating ads
- Building Video Ads with Gen AI & intro to Pencil
Introduction to Demand Gen
- Demand Gen vs Video Campaign
- Demand Gen unique features
Who it's for
This course is for anybody looking for a fundamental understanding of YouTube advertising and how to implement display campaigns using Google Ads. You’ll also find it useful if you have previously run YouTube ad campaigns and want a refresher on the latest features within Google Ads.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team