Persuasive Writing
Want to create more compelling content that actually drives results? On this one-day course, you’ll learn how to transform your writing style to be more persuasive, helping you increase engagement, drive traffic and boost conversions.
Book this courseCourse Overview
1 day course
Certificate of Attendance
Private
Persuasive copy brings out the full potential of your content. On this one-day course, you’ll discover how to make your writing more compelling, more purposeful and more effective.
Led by an experienced copywriting and marketing expert, this interactive course gives you practical exercises, fresh ways of thinking, persuasive writing insights and useful tips you can apply straight away. You’ll explore strong examples of persuasive copy, look at why they work, and learn how to bring more impact to your own day-to-day writing.
Whether you’re writing for your business, your brand or yourself, you’ll leave with a more confident approach to creating copy that connects with your audience and drives results.
Our Persuasive Writing course is offered as a private training session that can be delivered live online, at our Training Centre in The Shard, or at a location of your choice in the UK.
What you'll learn
By the end of this course, you will be able to:
Create more compelling copy
Avoid common writing confusions
Transform the effectiveness of your messaging from email to web
Write with more energy and positivity
Think more creatively
Enjoy writing like never before
Course agenda
Morning schedule:
- Discuss the qualities great copy - and great copywriters - must have
- Learn four super tips to optimise your writing
- Study the methods behind creating more effective emails, from subject lines to unopened impressions
- Look at briefs and house style
- See how critical proofing is and try some proofreading together
- See why AI can be great (and not so great) and how to harness its immense and growing potential
Afternoon schedule:
- Define our terms
- Look at great examples of persuasive writing
- Consider persuasion vs manipulation
- Bust the most common B2B copywriting myths
- Go over practical tips to start using straight away
- Learn new best writing practices
- Review example Marketing and Sales content
- Review LinkedIn presence and posts
- Answer any final copy questions
- Get useful links and tips you can use immediately
Who it's for
If your writing has started to feel repetitive or less effective, this course will help you refresh your thinking and reset your approach. You’ll leave with more confidence in your writing and new ways to make it work harder.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team
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