dataLayer Implementation for Developers
Ready to take control of your dataLayer? This half-day course gives development teams and technical professionals the hands-on skills to set up, manage, and optimise it for reliable analytics and marketing integrations.
Book this courseCOURSE OVERVIEW
1 day course
Private
Certificate of Attendance
Built for developers and technical professionals, this workshop delivers the skills and confidence needed to implement and manage a high-impact, scalable dataLayer.
Whether you're new to dataLayer design or looking to streamline and modernise your approach, this expert-led session blends hands-on practice with up-to-date best practices. You'll explore how to structure data for accuracy, consistency, and compliance; ensuring it supports everything from analytics tracking to marketing integrations.
By the end of the session, you'll have a clear roadmap for building a dataLayer that’s technically sound, privacy-compliant, and future-ready.
This dataLayer Implementation for Developers course is available as a private session that can be delivered via Virtual Classroom, at our training centre in The Shard, London, or at a location of your choice across the UK.
What you’ll learn
By the end of this course, you will be able to:
Understand the data layer and its role in analytics tracking, particularly for GTM, GA4, and third-party marketing tools
Utilise techniques to push dynamic event data into the data layer for real-time tracking
Utilise best practices for structuring data layers to improve data accuracy
Optimise data layers for performance, security, and compliance
Course agenda
Introduction to Data Layer Implementation
- Understanding the purpose and structure of a data layer
- How Google Tag Manager and Google Analytics utilise the data layer
Setting Up a Data Layer
- Defining and implementing a basic data layer
- Passing dynamic data and custom variables
- Hands-on exercise: Implementing a basic data layer on a test site
Advanced Data Layer Techniques
- Event-driven data layer updates
- Using JavaScript to push data dynamically
- Hands-on exercise: Creating event-based tracking for user interactions including ecommerce events
Integrating the Data Layer with GTM & GA4
- Setting up data layer variables in Google Tag Manager
- Mapping events to GA4 and third-party marketing tools
- Hands-on exercise: Configuring GTM triggers and tags using data layer values
Optimising & Troubleshooting the Data Layer
- Debugging data layer implementations
- Best practices for performance and security
Who it's for
This course is perfect for developers responsible for implementing and maintaining analytics tracking, as well as technical teams working with Google Tag Manager and Google Analytics or who are seeking to improve their dataLayer architecture for scalable tracking solutions.
Next steps
Looking to take the next steps in your analytics journey after taking this course?
Check out the following courses:
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