Introduction to The Share of Model Platform
So you’re finally in the Share of Model platform! What next? This course provides practical in-platform exercises to get you and your team up and running with AI brand awareness and perception reporting.
Book this courseCourse Overview
1/2 day course
Certificate of Attendance
Private
Cut to the chase! This condensed, half-day version of The Share of Model Platform Workshop focuses on offering valuable hands-on experience with the AI brand awareness, perception and sentiment analyses available within the Share of Model™ platform.
With a detailed walkthrough and exercises for each section of the interface, this is an excellent way for those intending on using the Share of Model platform directly to gain confidence and experience navigating, interpreting and actioning the data in your reports.
Offered as a private course live online or in person at a location of your choice, the contents of the session can be tailored to use your own account workspace within the Share of Model platform, with optional material for your add-ons, integrations and use cases.
What you'll learn
By the end of this course, you will be able to:
Navigate the Share of Model platform interface
Find the insights you need through hands-on interaction with each report
Use the Share of Model platform to analyse new AI brand awareness and perception metrics, such as Brand Mention Rate, Average Position, Share of Voice
Course agenda
Introducing the Share of Model Platform
- Account structure and analysis set-up
- Navigating the interface
AI Brand Awareness
- Awareness report walkthrough
- Hands-on exercise: Key competitors
AI Brand Perception
- Category and brand perception walkthrough
- Hands-on exercise: Strengths and weaknesses
Domain Citation Analysis
- Top cited domains walkthrough
- Hands-on exercise: Where am I mentioned?
Add-ons & Integrations
- Assets report walkthrough*
- Search report walkthrough**
Actioning your Insights
- Creating AI summaries and content briefs
- Use cases and case studies
- * with Asset Evaluation add-on
- ** available for Share of Search integration
Who it's for
This course is perfect for:
- Anyone intending to regularly use the Share of Model platform for reporting purposes.
Prerequisites
As this course involves hands-on exercises within the Share of Model platform workspace, platform access is required.
- Want to get started but don't yet have platform access? Book your demo today.
- Just curious about how it all works? Our AI Brand Awareness & Perception course provides a solid theoretical foundation for those without platform access.
- Already have a license? Contact us so we can tailor your session to your needs.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team