Introduction to Facebook Advertising
Want to scale your business, choose the right advertising objectives, and to learn how to use Facebook and Instagram Ads like a pro? Make the perfect start with our one-day Facebook Ads course.
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COURSE OVERVIEW
1 day course
Certificate of Attendance
In-person, Live Online, Private
As part of Meta, Facebook and Instagram are two of the most critical platforms for online advertising. On this course, you’ll explore the Facebook Ads platform’s key elements and learn how to deliver winning paid social media strategies across both channels.
During the session, our expert practitioners will focus on helping you hone practical skills you can utilize as soon as you leave the course. We’ll start by giving a general overview of how Facebook Advertising works and the difference between organic vs. paid social.
As the day goes on, you’ll learn about the importance of choosing an advertising objective, and how ads are created, targeted and delivered on Facebook Ads Manager. By the end of the session, you’ll have learned how to build a target audience using data signals and design thumb-stopping creative that engages users. Our aim is to get you up to date on best practice when it comes to engaging users on the many placement options available across both platforms.
Our Introduction to Facebook Advertising course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.
If you're looking to take your Facebook Ads knowledge even further, check out our Advanced-level Facebook Media Planning and Facebook Media Buying courses.
What you’ll learn
By the end of this course, you will be able to:
Explain how Facebook advertising can help you market your business
Construct the Facebook campaign within Facebook Ads Manager, including structure and best practice
Use Ads Manager to understand campaign performance
Demonstrate how business manager operates, including identifying the Facebook pixel
Design and build effective ads
Course agenda
Introduction to Facebook Advertising
- Facebook family of apps
- Advertising overview
- Organic vs. paid
- Use the Google Cloud Marketplace to deploy solutions
Ads Buying Types
- Boosting a post vs. Facebook Ads Manager
- Considerations for boosting posts
- Ad auction and delivery overview
- Design a maintenance server
Facebook Campaign Set-up
- Campaign structure and set-up
- How to determine your campaign objective
- Setting budgets and bids (advantage campaign budget)
- Introduction to Saved, Custom and Lookalike audiences
- Advantage+ placements vs. Manual
Designing & Creating a Facebook Ad
- Facebook formats and when to use them
- Building thumb-stopping ads for your business
- Ad creative best practice
- Implement access control for resources using Cloud IAM
Case Studies
- Case studies and success stories relevant to your business
- Choose a data storage service based on your requirements
- Implement data storage services
Tracking & Measurement
- Pixel: what it is and how to use it
- Introduction to Conversions API
- Use labels to organize resources
- Explain the behavior of budget alerts in Google Cloud
- Examine billing data with BigQuery
Reporting
- How to use Ads Manager to understand campaign performance
- Different metrics and what they mean
- Use Cloud Debugger to identify and fix errors
Who it’s for
If you want to learn how to use and set up your own Facebook advertising campaigns to market your business, then this course is for you. You may be a business owner or a professional in a digital, marketing or PR role.
Prerequisites:
Delegates will benefit from having access to a Meta Ads Manager account to follow along with the practical demonstrations on this course.
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