Conversion Optimisation
Are you looking for a better return on your marketing spend? Our Conversion Optimisation course has been designed by our in-house experts to help you convert more visitors.
Book this courseCOURSE OVERVIEW
1 day course
Certificate of Attendance
Live Online, Private
On this course, we’ll help you optimize your website to convert potential customers. Led by one of our own Conversion Optimisation specialists, you’ll get an in-depth introduction to conversion rate optimisation and develop your own cost-effective CRO strategy.
During the session, we’ll teach you how to optimize conversion rates, and also discuss how to optimize the decision process, customer journeys and user experience via user testing. You’ll leave with the knowledge and expertise essential for identifying, analyzing and improving all areas of your site.
Our Conversion Optimisation course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.
What you’ll learn
By the end of this course, you will be able to:
Develop your own cost-effective CRO strategy
Use qualitative and quantitative insights gathering
Describe the different testing approaches and methodologies
Understand the end-to-end dashboard planning process, including KPI setting and wireframing
Translate insights into actionable optimization recommendations
Course agenda
Introduction to Conversion Optimization
- What is conversion optimization?
- Introduction to testing approaches and methodologies
- Clear definition of business goals and KPIs you want to improve
Tested & Proven Optimization Methodology
- Test scheduling and timeline
- Web analytics and important metrics
- Live user testing and tools
- Segmentation, behavioral and technology-based testing
- Wire-framing
- Introduction to different testing tools
- Results monitoring and analysis
CRO Tools & Proven Strategies
- User discovery and personal targeting
- Landing page and eCommerce considerations
Who it's for
If you’re either responsible for optimizing your company's website or have involvement with an agency working on your behalf, this course will equip you for making smarter, well informed choices that will yield higher CVRs.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team