Introduction to Data Analytics
Jumpstart your analytics journey in one day! Gain a clear understanding of key concepts, workflows, and how data-driven decision-making transforms business; no technical background required.
Book this courseCourse Overview
1 day course
Certificate of Attendance
In-person, Live Online, Private
This one-day course introduces the foundational principles of data analytics, focusing on understanding the analytics lifecycle, types of data, and how insights are generated to support better business decisions.
During the session, you’ll gain a general overview of the analytics framework. We’ll focus on teaching you how to think like a data analyst, and what it takes to interpret results confidently; all without getting lost in tools or jargon.
By the end of the course, you'll have a solid understanding of data analytics principles that you can immediately apply to drive better decision-making within your team and organisation.
Our Introduction to Data Analytics course is available as a scheduled session at our training centre in The Shard, London, or via Virtual Classroom. We also offer it as a private course, delivered virtually, at your offices, ours, or any location that works best for you, whether in the UK or internationally.
What you'll learn
By the end of this course, you will be able to:
Understand the importance and impact of data analytics in modern organisations
Understand how Discovery and Measurement Planning fall in line with Business Objectives
Analyse data: segmentation, attribution, and reporting essentials
Understand ethical considerations and data governance at a high level
Provide an overview of the analytics framework
Consider common data types, sources, and quality considerations
Utilise a basic understanding of data visualisation and storytelling for optimal decision-making
Course agenda
Why Data Analytics Matters
- What is analytics?
- Value of Analytics
Analytics Framework Overview
- Understand the analytics process
- Where analytics fits in business processes
Understanding Data Types & Sources
- Types of data
- Where your data comes from
Measurement & Collection Basics
- KPIs vs Metrics
- Setting S.M.A.R.T. Goals
- Measurement Planning
- Tagging for Web & App
Introduction to Data Analysis
- What is Data Analysis?
- Turning Raw Data into Meaning
- Segmentation: Grouping for Clarity
- Attribution: Understanding Cause & Effect
- Ad-hoc Analysis
Principles of Data Reporting & Visualisation
- Choosing Effective Charts
- Dashboards vs Reports
- Data Storytelling: Building a narrative with data
- Considering your Audience
Introduction to Data Ethics & Analytics Governance
- Data Privacy, Consent & Compliance
- Governance considerations
Introduction to Data Strategy: Analytics Roadmapping
- Roadmapping analytics improvements
- Maturity models
- Choosing the right tools
Who it’s for
This course is perfect for business professionals, managers, aspiring analysts, and anyone looking to build a strong foundation in data analytics fundamentals.
Next steps
To continue your Analytics journey after taking this course, we recommend our Introduction to Google Analytics 4 Reporting, Adobe Analytics, and Looker Studio (formerly Data Studio) courses.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team