Managing Programmatic Deals in Display & Video 360
Not sure where to start when it comes to learning about Display & Video 360’s marketplace? Learn how to enhance programmatic media investments by managing deals through the platform on this course.
Book this courseCOURSE OVERVIEW
1 day course
Certificate of Attendance
In-person, Live Online, Private
This one-day course will help you navigate the Private Marketplace buying process and learn about the unique tools that Display & Video 360 provides to power successful marketing campaigns.
The course combines theory with in-platform exercises and discussions to ensure you maximize your understanding of Publisher Relationship Management and programmatic buying capabilities through the private marketplace deal negotiations. We’ll share recommendations on how to select Publishers, Negotiations and Workflow best practice, which will help alleviate many buyer pain-points around inventory quality and scale.
By the end of the course, you’ll be able to leverage DV360’s Marketplace to negotiate deals with publishers at scale, as well as use DV360 to find users based on marketing funnel position instead of media type.
Our Managing Programmatic Deals in Display & Video 360 course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.
What you’ll learn
By the end of this course, you will be able to:
Enhance your Publisher Portfolio Management
Effectively use the DV360 platform to create efficiencies
Adopt best practice for troubleshooting
Run a successful PMP
Negotiate deals with publishers at scale
Report and track performance
Course agenda
Programmatic Inventory: Overview
- Publisher relationship management: negotiating a PMP
- How to successfully run a PMP
- YouTube Ad Formats: In-stream, Discovery, & Bumper ads
- Retrieve a creative from studio
- Create an ad
- Ads overview
- Default
- Standard
- Tracking
- Generate ad tags
Connected TV Inventory
- What is connected TV inventory?
- Benefits and how to access
- Connected TV vs Over The Top Inventory
PMP Transactions
- Types of programmatic transactions
- SSP capabilities
- Pricing and efficiency
PMP Selection Process
- Publisher targeting capabilities
- PMPs – quality, transparency, data, cost, efficiency and formats
- Other first-party audiences
- Campaign set-up best practices
- Intro to campaign optimizations
- Optimization View
Workflow Management
- Top-level working process
- Recommended approach to PMP deals – step by step
- Campaign set-up exercise
- Technology targeting
- Audience planning exercise, marketing objectives, KPIs and in-platform set-up
Publisher Relationship Management
- Roles and responsibilities
- PMP considerations / limitations
- Brand Lifts
- Retrieve a creative from studio
- Create an ad
- Ads overview
- Default
- Standard
- Tracking
- Generate ad tags
PMP Management & considerations
- Inventory / deal troubleshooting
Who it's for
If you’re a programmatic trader and want to learn how to run YouTube paid ads using the DV360 platform instead of Google Ads, this course is the perfect first step.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team