Making Marketing Dashboards

Although our marketing channels provide us with a wealth of data, this is frequently spread across multiple sources using disparate metrics, making it a challenge to compare like-for-like and analyse top-level trends.

On this course, we’ll walk you through the steps needed to consolidate your marketing data into a single source of truth in the form of a cross-channel marketing dashboard.

Throughout the day, we’ll explore data across multiple marketing channels; from the established (including paid and organic search, display and email), to the experimental (such as AI search and up-and-coming social platforms). Our experts will walk you through core data sources and the dimensions and metrics they supply, as well as highlight opportunities for activation and strategies for managing reporting differences between platforms.

By building as you go, you’ll leave the session with a working prototype marketing dashboard in Looker Studio, and the knowledge needed to extend this to incorporate your company's data sources.

This Making Marketing Dashboards course is available as a private session that can be delivered via Virtual Classroom, at our training centre in The Shard, London, or at a location of your choice across the UK.