LinkedIn Marketing
Want to find and reach your target audience on LinkedIn? Learn how to create thumb-stopping content and build, execute and optimize ads in LinkedIn Campaign Manager on this one-day course.
Book this courseCOURSE OVERVIEW
1 day course
Certificate of Attendance
In-person, Live Online, Private
A person joins LinkedIn every two seconds, all adding to the global database of over 800 million users. On this course, you’ll gain the skills you need to find your target audience within this global user base.
We’ll start off by discussing the importance of content marketing on LinkedIn, and talk about the best types of content for your ads to help meet your business goals.
You’ll learn how to budget and plan your campaigns, as well as how to optimize and use A / B testing to ensure that your ads are as effective as possible. We’ll end the day talking about the best ways to create reports and ensure that actionable insights are fed back into your LinkedIn strategy.
By the end of the session, you’ll be able to use LinkedIn Campaign Manager to build ads that can help you reach your customers to drive awareness, consideration and conversion.
Our LinkedIn Marketing course is available at our training centre in The Shard, London or via virtual classroom. We also offer private training at a location of your choice across the UK, globally or online.
What you’ll learn
By the end of this course, you will be able to:
Plan and execute engaging content for the platform
Create a LinkedIn campaign to meet business objectives
Use Campaign Manager to report on the metrics that matter
Target relevant audiences and build audience lists
Optimize your LinkedIn campaigns to improve efficiency
Course agenda
LinkedIn Overview
- New features and updates
- Current platform statistics
- LinkedIn usage by audiences
Your Personal Profile & Company Pages
- Rock your profile
- Company pages and their features
Content Marketing on LinkedIn
- Content formats and when to use them
- Content best practice
LinkedIn Paid Campaign Strategy
- Full-funnel campaign planning
Targeting & Audiences
- Building audiences natively in LinkedIn
- Building Matched and Lookalike audiences
- Aligning audiences to the marketing funnel
Campaign Execution & Delivery
- LinkedIn campaign structure
- Campaign objectives and when to use them
- How to forecast budgets and know what bids to use
Ad Types & Placements
- LinkedIn ad formats and when to use them
- Creative best practice
- Case studies
Conversion Tracking
- Identifying the pixel in Campaign Manager
- Setting up conversion tracking
Campaign Optimization & Analytics
- Optimization and A / B testing to improve campaign performance
- Analyzing data in Campaign Manager
Who it’s for
If you’re looking to maximize your results on LinkedIn, then this is the course for you. Attending this course will give you the confidence to create compelling content and use LinkedIn Campaign Manager to build a wide variety of campaigns designed to meet your business objectives. The course is suitable for business owners or a professional in a marketing, PR or content role.
Prerequisites
Delegates will get more out of the practical elements of this course if they have access to a LinkedIn Campaign Manager account.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team