Campaign Manager 360 Fundamentals
Are you new to Campaign Manager 360 and looking to learn how to use it to your advantage? Gain hands-on experience navigating this management system and all of its features on our one-day course.
Book this courseCOURSE OVERVIEW
1 day course
Certificate of Attendance
Live Online, Private
On this one-day course, you'll learn how to use Campaign Manager 360 to set up digital campaigns and gain insightful reports so that you can power future activations..
You'll learn about the core modules in the platform, such as Admin and Trafficking – and you'll also receive a high-level overview of how reports will allow you to see how your campaigns have performed.
From creative uploads and placement strategies to understanding how floodlight configuration and implementation works, we’ll share general best practices so that you can gain an in-depth understanding of the platform’s main functionalities and benefits.
Our Campaign Manager 360 Fundamentals course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.
What you’ll learn
By the end of this course, you will be able to:
Describe the benefits of third-party ad serving
Film short-form video content efficiently
Create and manage conversion pixels
Implement centralised creative management
Identify the main modules in Campaign Manager 360
Manage performance reporting
Course agenda
Ad Serving Principles
- Concept
- Benefits of using a centralised platform
The Google Marketing Platform
- Overview
- Benefits
Campaign Manager 360 Campaign Management
- General navigation points
Admin Tab
- Account features
- User roles intro
- User profiles intro
- Importing sites from site directory
- Change log
Advertiser Tab
- Concept
- Network structure
- Creatives
- Create an advertiser
Campaign Tab
- Create a campaign
- Create a placement
- Upload a creative
- Retrieve a creative from studio
- Create an ad
- Ads overview
- Default
- Standard
- Tracking
- Generate ad tags
Trafficking Document
- What is a trafficking document?
- From media plan to TF doc
Campaign Manager 360 Export / Import function
- Concept
- How to use it
Troubleshooting
- How to identify Campaign
- Manager 360 tags and floodlight tags
Tracking at Campaign Level
- Third-party imp tracking
- Event tag
- Click string
- URL append
Tracking at Advertiser Level
Floodlight Configuration Tab
- Sharing floodlight configurations between different advertisers
- Conversion pixels Sales pixels
- Floodlight activities
- How to push floodlights to GTM
- U-variables
- CM macros
- CM Audiences
- Dynamic tags
Intro to Campaign Manager 360 Reporting
- Overview
- Report Builder
- The summary tab
Who it's for
If you’re a new practitioner wanting to understand the basics and how to make the best use of Campaign Manager 360, this course is for you.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team