Mobile App Measurement with Firebase
Is your organization interested in utilizing event-level campaign data to discover efficiencies in your Google Ads, DV360, CM360 and YouTube campaigns? Then this one-day Ads Data Hub course is for you.
Book this courseCOURSE OVERVIEW
1 day course
Private
Certificate of Attendance
This one-day course offers a practical introduction to Firebase Analytics; giving you the tools to implement, configure, and activate mobile app data for smarter decision-making and sustained growth.
You’ll learn how Firebase powers real-time app insights and how it connects seamlessly with Google Analytics 4. From setup to strategy, the session covers how to build reliable, cross-platform tracking across web and app. Along the way, we’ll explore what privacy-first implementation really looks like - and how to avoid common pitfalls.
Whether you’re transitioning from legacy SDKs, building a new native app, or aiming to strengthen your mobile measurement foundations, this course will equip your team with the knowledge and confidence to make app data work harder.
This Mobile App Measurement with Firebase course is available as a private session that can be delivered via Virtual Classroom, at our training centre in The Shard, London, or at a location of your choice across the UK.
What you’ll learn
By the end of this course, you will be able to:
Understand how Firebase powers GA4 App reporting
Track custom in-app events and user properties with and without Tag Manager
Put in place best practices for cross-platform tracking and privacy compliance
Implement Firebase SDK and set up app data streams
Use DebugView, key events, and audiences effectively
Course agenda
Introduction to Firebase & App Measurement
- Overview of Firebase and its ecosystem
- Key components of Firebase Analytics
- Data collection model: Events, User Properties, and Parameters
- How Firebase Analytics differs from GA4 for web
- Use cases for mobile app measurement
Implementing Firebase in Mobile Apps
- Integrating the Firebase SDK in Android/iOS
- Creating and configuring app data streams in GA4
- Types of events: automatic, recommended, and custom
- Best practices for event naming and parameter usage
- Defining and using User Properties
- Debugging events with DebugView
Audiences & Segmentation
- Creating audiences based on user behavior
- Using audiences for personalisation, A/B testing, and messaging
Attribution & Campaign Measurement
- Campaign tagging using UTM parameters
- Attribution windows and re-engagement
- Product linking with Google Ads, etc.
- Using the Attribution report and Conversion events
Privacy & Governance
- Understanding app consent flows
- Managing user data and retention policies
Who it's for
This technical course is ideal for app developers, mobile product managers, technical marketers, and analysts involved in mobile app performance, engagement, and analytics.
Prerequisites
In order to get the most out of this course, you should have basic knowledge of mobile app development (Android or iOS). Familiarity with GA4 or digital analytics principles is helpful, but not required.
Next Steps
Want to take the next step in your analytics journey? Check out our Google Analytics 4: Implementation & Configuration course for a more in-depth view on platform configuration.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team