Google Ads Search: AI Powered Performance
Unleash the power of Google’s AI tools on your Search campaigns! Our brand new AI Powered Performance course dives into the rapidly evolving Google Ads, helping you demystify the AI powered marketing platform it has now become.
Book this courseCOURSE OVERVIEW
1 day course
Certificate of Attendance
In-Person, Live Online, Private
If you’re not taking advantage of AI within your search marketing, your competitors will be leaving you behind.
This technical course has been designed by experts in the field, who will share the tips and tricks they have learnt through years of experience.
During the session, you’ll learn how to automate your bidding, create thousands of ads in minutes and set up your search to maximise efficiency and ROI. You’ll discover how to boost ad efficiency, reduce cost per acquisition and generate more leads and sales through Google pay per click search advertising.
Our Google Ads courses are available at our training centre in The Shard, London or via virtual classroom. We also offer private training at any location of your choice across the UK, globally or online.
What you’ll learn
By the end of this course, you will be able to:
Create advanced, automated, well structured search campaigns (including naming conventions)
Automate your campaigns with Smart Bidding towards your Business Goals (Cost Per Acquisition, Return on Ad Spend)
Push your activity further with Performance Max and target more Google properties with one campaign (Youtube, Display, Maps etc)
Attract more business with better use of Broad Match Keywords
Use AI tools to automate your Ad Copy creation to build the perfect ad for every auction
Use advanced reporting features and data effectively
Course agenda
Account Structure & Organisation
- The modern account structure
- What bad looks like
- What good looks like
- Campaign naming conventions
- Ad group best practice
Keywords
- Keyword match type recap
- Broad match keywords - revamped
- Common keyword issues
Smart Bidding
- How to automate your bidding
- Choosing a starting bid
- Learning period
- Advanced bidding (TRoas, Portfolio Bidding)
Advanced Ads
- Responsive Search Ads
- Ad copy testing
- Analysing results
Performance Max
- What is PMax?
- Where will my ads show?
- Creative for Performance Max Optimisation
Introduction to Search Ads 360 Templates
Reporting
- Auction insights report
- Demographic reports
- Change history report
Who it's for
Our Advanced course is for those who are already running Google Ads campaigns and are ready to use Google’s AI Powered tools to maximise their performance. You should already understand the basics and have campaigns you are looking to improve.
Next Steps
Keep expanding your knowledge of the Google Ads Platform with some of our other courses, including Google Ads: Display and Google Ads: Shopping.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team
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