Google Marketing Platform Principles
Discover the strategic benefits of the Google Marketing Platform and understand what display advertising, search and paid analytics products can do for you and your business.
Book this courseCOURSE OVERVIEW
1 day course
Certificate of Attendance
In-Person,Live Online, Private
This one-day course will give you a high-level strategic understanding of how to maximize Display & Video 360, Search Ads 360 and the Analytics products within the Google Marketing Platform.
We'll cover how each product works, their benefits, and how they best work together to meet your business and marketing needs. At the end of the course, you should feel confident with having a top level overview of what each product does and how it can help your business grow.
Our Google Marketing Platform Principles course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.
What you’ll learn
By the end of this course, you will be able to:
Configure your Google Analytics 4 account following the best practices from Google
Create custom definitions and user properties for your reports
Audit any existing Google Analytics account
Implement advanced features such as custom events, user ID and data import
Plan events and parameters
Course agenda
Introduction and Overview of the Key Technologies
- Overview of the Google Marketing Platform
- Programmatic Media and Creative solutions in Google Marketing Platform
- Display and Video 360: Campaigns module, Audiences module, Creative module, Inventory module & Insights module
- Campaign Manager: ad serving principles, tags, pixels, floodlights, reporting and attribution capabilities
- Search Ads 360: benefits, bidding and optimization models, measurement and reporting capabilities
- Studio: Rich Media and Dynamic creative capabilities
Google Analytics 4 Unique Features & Unsampled Data
- Google Analytics fundamental principles
- GA4 feature benefits
- Data limits and unsampled data
Integrations
- The BigQuery integration overview
- The Google Marketing Platform reporting, attribution and audience sharing integration
Who it's for
This course is ideal if you want to gain a better understanding of how to tactically use the advertising and analytics solutions within the Google Marketing Platform.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team