Amazon DSP Fundamentals
Want to master the basics when it comes to advertising on Amazon’s DSP? Our one-day course will teach you everything you need to know to get started with this game-changing advertising tool.
Book this courseCOURSE OVERVIEW
1 day course
Certificate of Attendance
Private
Amazon's demand-side platform (DSP) is a powerful advertising tool that allows brands to meet their audiences where they are, make metrics-backed decisions, and reach their goals.
This course covers the basics of operating the Amazon DSP. You’ll view in-platform demonstrations and carry out exercises to put the theory into practice. We’ll also walk you through key platform functionalities, like campaign set-up, creative types and basic reporting. You’ll leave this session with all the skills you need to begin your journey on the Amazon DSP.
Our Amazon DSP Fundamentals course is available as a private training session that can be delivered via Virtual Classroom or at a location of your choice in the UK.
What you’ll learn
By the end of this course, you will be able to:
Understand how to leverage the Amazon DSP for advertisers that sell on Amazon and for those that sell off Amazon
Identify appropriate targeting options per campaign objective
Leverage Amazon reporting to generate richer insights
Implement a campaign
Build strategies for different types of campaigns
Use advanced reporting features and data effectively
Course agenda
Introduction to the Platform
- Overview of the platform and how it fits in with the wider ecosystem, benefits and position outlined
- Introduction to sponsored ads
- The key search players
- Campaign naming conventions
- Ad group best practice
Hierarchy & Namings
- A comprehensive guide to platform architecture and namings, focused on an operational view
- Ad placements
- Automatic targeting features
- Manual targeting features
Working In-platform
- Learn details about the different campaign options and functionalities available in-platform
- Distinguish approaches between advertisers that sell on and off Amazon
- Explore inventory access unique to the Amazon ecosystem
- Outline available targeting solutions
Creative types & Ad Serving
- Identify creatives unique to Amazon DSP
- Learn how to set up Amazon-specific creatives and upload third-party tags
- Explore creative solutions specific to e-commerce Understand Amazon ad serving
- Views remarketing
- Views remarketing
Targeting & Audiences Overview
- Explore Amazon audience types
- Understand Amazon audience insights
- Learn about competitor targeting
- Understand how to build bespoke audiences
- Using negatives intelligently
Reporting (basic)
- Introduction to Amazon reporting
- Learn how to generate the most used reports
- Learn how to forecast campaign delivery
- Explore audience reporting
Best Practice
- A collection of tips to get the most out of working with the Amazon DSP
- Anatomy of Google Ads ad copy
- Tips for writing good ads
- Ad extensions
- Ad disapprovals
Optimisation Schedule
- Daily, weekly and monthly tasks
- Common mistakes
- Ad copy
- Campaign settings
- Keywords
Optimisation Schedule
- Daily, weekly and monthly tasks
- Common mistakes
Who it's for
This course is ideal if you’re looking to start working in the programmatic space or expand to a new DSP. It’s also perfect for strategists and planners who want to get a top-level understanding of the Amazon DSP capabilities.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team