Creating Effective Video Adverts for YouTube
Are you looking to deliver effective YouTube advertising campaigns? This YouTube Ads course delivers the creative strategies you’ll need to create high-performing video ads that drive results, whatever your goals.
Book this courseCOURSE OVERVIEW
1 day course
Certificate of Attendance
Private
Advertising on YouTube is a key part of many brands' digital marketing strategies. This content-focused training focuses on the creative aspects of YouTube advertising, leaving you perfectly placed to deliver platform-specific content that resonates with your audiences.
One size doesn’t fit all, and ads made for other platforms often fail on YouTube. Creating purpose-built videos is crucial for success.
This course will teach you to turn your creative ideas into captivating YouTube ads. Whether working with a partner or creating ads yourself, you'll learn best practices and expert tips to optimize your ideas, scripts, or existing videos for YouTube. Discover how to maximize your production budget through careful planning, ensuring every penny counts.
This YouTube Ads Course is available as a private session that can be delivered via Virtual Classroom, at our training centre in The Shard, London, or at a location of your choice across the UK.
What you’ll learn
By the end of this course, you will be able to:
Understand how people engage with YouTube ads
Validate your creative idea and predict success on YouTube
Understand the nuances that exist between different YouTube ad formats
Recognize the key components of high-performing ads
Apply a best practices framework to critiquing storyboards and edits
Course agenda
An Introduction to YouTube
- How do YouTube ads differ from other social and display platforms?
- How do people engage with YouTube ads?
- Brand safety considerations
How to Sense-check Your Creative Idea (Audit, Trends)
- Exploring creative considerations at each stage of the marketing funnel
- Ad formats and best-in-class examples, long form and short form
- How to structure your video story arc for performance
- How to apply the ABCD framework (Attention, Branding, Connection, Direction) to your adverts for maximum impact
Shorts & Mobile
- Best practices
- Tips and tricks for optimizing mobile content
- Creating rules for audience overlap
- Best practice for audience targeting
Maximizing the Impact of Your Production Budget
- Planning and execution tips and tricks
- SDK and offline conversion integration
Case Studies
- Real-world examples of successful YouTube ad campaigns
- Set up recommendations based on a business or client brief
- How to optimize campaigns based on business and paid media objective
Measurements & Reporting
- Export and analyze ad reports
- Determine how to optimize campaigns based on data signals
- Writing paid social insights
Who it’s for
This course is designed for both those who brief YouTube ads to their creative partners and those who create them. It’s ideal for marketing professionals, small business owners, social media managers, paid media managers, and anyone interested in understanding what makes a YouTube ad most likely to perform effectively.
Next steps
If you’re looking for more YouTube Ads training options, why not check out our YouTube Buying in Display & Video 360 course or our Google Ads: YouTube training?
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team