YouTube Buying in Display & Video 360
Want to find out how to use YouTube to help your business succeed? Learn how to buy advertising programmatically, optimise campaigns and measure performance via Display & Video 360 on this one-day course.
Book this courseCOURSE OVERVIEW
1 day course
Certificate of Attendance
In-person, Live Online, Private
YouTube has made it much easier for brands and agencies to consolidate their video buys in Display & Video 360. This is because, with more than 1 billion users worldwide, they offer an easy solution that provides plenty of traffic.
On this one-day course, you’ll learn how to make the most out of your YouTube buys through Display & Video 360. We’ll cover how to buy YouTube advertising through Display & Video 360, how to set up, run and optimize YouTube campaigns, and how to measure performance.
By the end of the course, you’ll understand how to incorporate the benefits that programmatic buying has to offer. You’ll leave knowing how to deduplicate audiences, better manage your frequency caps, and reduce wastage and improve media efficiencies applied to your YouTube buys.
Our YouTube Buying in Display & Video 360 course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.
What you’ll learn
By the end of this course, you will be able to:
Explain what YouTube advertising is and how to buy it through Display & Video 360
How to set up YouTube campaigns
Create and utilize YouTube audiencess
Identify when to utilize the different YouTube formats available in Display & Video 360
Run and optimize YouTube campaigns
Report and track performance
Course agenda
YouTube Basics
- What is YouTube Advertising?
- The benefits of YouTube buying via Display & Video 360
- YouTube Ad Formats: In-stream, Discovery, & Bumper ads
- Retrieve a creative from studio
- Create an ad
- Ads overview
- Default
- Standard
- Tracking
- Generate ad tags
YouTube Set-up in DV360
- Linking YouTube channel
- Conversions tracking
- Google My Business and Google Merchant Center integration
Planning Your YouTube Campaign
- Identifying trends with Google Trends and YouTube Trending Videos
- DV360 campaign planning tool
- YouTube creative messaging best practices
YouTube Audiences
- Custom audiences
- YouTube channel audiences
- Other first-party audiences
- Campaign set-up best practices
- Intro to campaign optimizations
- Optimization View
YouTube Campaign Management
- YouTube hierarchy: Insertion Orders, Line Items, Ad Groups and Ads
- Campaign Manager 360 tracking
- Campaign set-up exercise
- Technology targeting
- Audience planning exercise, marketing objectives, KPIs and in-platform set-up
Reporting & Optimization
- Reporting on YouTube line items
- YouTube campaign optimization
- Brand Lifts
- Retrieve a creative from studio
- Create an ad
- Ads overview
- Default
- Standard
- Tracking
- Generate ad tags
Who it's for
If you’re a programmatic trader and want to learn how to run YouTube paid ads using the DV360 platform instead of Google Ads, this course is the perfect first step.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team