Google Web Designer
Master the elements that make up the Studio platform - including Rich Media, Dynamic Creative Optimization and Data-driven Creatives - so that you can start to deliver complex, high-impact designs.
Book this courseCOURSE OVERVIEW
1 day course
Certificate of Attendance
Private
Google Web Designer was developed by Google to enable the creation of interactive HTML5-based designs and motion graphics that can run on any device.
On this course, you'll learn how to use Google Web Designer to incorporate a range of content types, animate that content and make it respond to how it is being viewed. We'll teach you how to use labels and events to control the timeline to create interactivity, and you'll work with inbuilt templates and components that will allow you to quickly and easily generate common ad compositions.
As part of the session, we’ll also cover how to integrate Google Web Designer with DV360 so that you can use live feed data to customize your ads. This will allow you to tailor content so that it is relevant to the person that is viewing it, maximizing the impact of your creations.
Our Google Web Designer course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.
What you’ll learn
By the end of this course, you will be able to:
Utilize the Google Web Designer tools
Work with inbuilt templates and components
Integrate Google Web Designer with the rest of the Google Marketing Platform stack
Navigate and manipulate your workspace to allow greater productivity
Create responsive interactive animations
Utilize cross-channel and cross-device delivery
Course agenda
Introduction to Google Web Designer
- Project set-up
- Interface breakdown
- Loading content
- Working with text
- Positioning and resizing
- Using pages
Components
- Galleries
- Interaction
- Maps
- Media
Animation
- The timeline
- Keyframes
- Motion paths Events and labels
Responsive Content
- Master and media rules
- Break points
- Responsive positioning
- Dynamic Content Ad Standard
- DCO workflow
Publishing
- Ad validation
- Previewing
- Publishing
- Feed requirements
Responsive Content
- Master rules
- Media rules
- Responsive positioning
- DDC across all channels
- DDC at scale
Dynamic Content
- Overview
- Creating link to dynamic feeds
Who it's for
If you're already creating web ads and banners, or thinking about doing so and want to learn all about the program that Google says will be the industry standard, this course is for you. Alternatively, if you’re familiar with Google Web Designer but need help to take your skills to a higher level, attending this course is a good place to start.
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For private sessions call our sales team