Introduction to TikTok Shop
Ready to unlock the power of TikTok for your brand? Our TikTok Marketing course will equip you with strategies to expand your audience, boost engagement, and turn viral moments into lasting success on the world’s fastest-growing platform.
Book this courseCOURSE OVERVIEW
1 day course
Certificate of Attendance
In-person, Live Online, Private
This hands-on TikTok Shop course walks you through every step of launching and growing a successful store on one of the world’s fastest-growing ecommerce platforms.
You’ll learn how to set up your shop, sell through TikTok LIVE, grow your reach with affiliate partnerships, and run targeted ads that drive real results.
Designed for beginners and small business owners, this course gives you the tools, strategies, and confidence to turn TikTok’s native commerce features into a powerful sales channel - whether you're just starting out or looking to scale.
Our Introduction to TikTok Shop course is available as a scheduled session at our training centre in The Shard, London, or via Virtual Classroom. We also offer it as a private course, delivered virtually, at your offices, ours, or any location that works best for you, whether in the UK or internationally.
What you’ll learn
By the end of this course, you will be able to:
Register and set up your TikTok Shop store efficiently
Host engaging TikTok LIVE shopping events that drive conversions
Set up and manage TikTok Shop ad campaigns to increase traffic and sales
Optimize product listings and manage inventory effectively
Leverage TikTok Shop Affiliates to expand your reach through creators
Use tools, analytics, and strategies to grow and sustain your TikTok Shop business
Course agenda
TikTok Shop Ecosystem Overview
- Introduction and course objectives
- What is TikTok Shop?
- Key features and benefits for sellers
- Overview of TikTok Shop platforms: Seller Center, Affiliate Portal, Creator Marketplace, Ads Manager
TikTok Shop Store Set-up & Optimisation
- Seller registration process (individual vs. business)
- Uploading products: titles, images, descriptions, categories
- Pricing and inventory management
- Order fulfillment and shipping settings
- Navigating the Seller Center dashboard
TikTok Shop LIVE Selling
- Introduction to TikTok Shop LIVE and commerce integration
- Setting up a LIVE selling session
- Using product carousel and pinned products
- Creating offers and bundles for LIVE
- Tips for engaging and converting viewers
- Monitoring LIVE performance metrics
TikTok Shop Affiliate Program
- Understanding TikTok Shop Affiliates
- Adding affiliate products to your shop
- Commission models and creator incentives
- Finding and collaborating with creators via Creator Marketplace
- Managing affiliate partnerships and tracking sales
- Examples of successful affiliate campaigns
TikTok Shop Ads
- Overview of TikTok Shop ad formats (Shop Ads, LIVE Ads, Affiliate Boosting)
- Creating a conversion-focused ad campaign
- Spark Ads vs. Non-Spark Ads explained
- Setting budgets and targeting options
Strategy Planning & Q&A
- Building a 30-day TikTok Shop launch strategy
- Tips from top TikTok Shop sellers
- Recommended tools and resources
- Open Q&A session
Who it's for
This course is perfect for:
- Small business owners and entrepreneurs ready to sell on TikTok Shop
- Digital marketers and ecommerce managers looking to diversify sales channels
- Influencers and content creators interested in monetizing through TikTok Shop
- Anyone new to TikTok Shop wanting a structured, end-to-end introduction
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team