Getting Started with Claude.ai: Going Beyond the Prompt
Curious why everyone is talking about Claude.ai but unsure how it differs from other chatbots? In this practical course you will go beyond prompting to learn how you can truly work with Claude in a way that helps you leverage the power and versatility behind this unique model.
Book this courseCourse Overview
1 day course
Certificate of Attendance
Private
If you’ve tried other AI tools but still treat Claude like just another chatbot, this course will help you work with it more strategically.
Designed around practical, real-world exercises, the session shows you how to get deeper insights from Claude than basic prompting allows. You’ll explore what makes Claude distinctive and how to use its specific strengths in ways that generic prompting advice often misses.
Using our “listen, see, do” approach, you’ll combine expert instruction, live demonstrations and hands-on practice. You’ll begin by understanding how Claude differs from other AI tools, moving from rigid prompt engineering towards more intuitive context engineering.
From there, you’ll learn how to use Claude as a collaborative strategy partner for deep research, value proposition development, data tasks and production planning.
By the end of this one-day course, you’ll be confident using advanced features such as Artifacts, Projects and Skills, and leave with a practical workflow for applying Claude.ai’s professional capabilities in your role.
Our Getting Started with Claude.ai: Going Beyond the Prompt course is available as a private training session that can be delivered virtually or at a location of your choice in the US.
What you'll learn
By the end of this course, you will be able to:
Understand exactly how Claude.ai differs from other AI models and when to use it
Use Claude.ai as a practical business and strategy partner for everyday tasks
Build clear value propositions and structured production plans
Understand the broader capabilities of Claude Cowork, Skills, and Connectors
Utilise simple prompting techniques to guide the AI in creating and analysing content
Feel more confident in exploring and experimenting with Generative AI for your own projects and professional needs
Understand ethical considerations and best practices in AI usage
Move away from rigid prompt engineering to setting the right context to get the most out of Claude.ai
Run deep research and extract actionable insights from complex data
Collaborate with Claude.ai using advanced features like Artifacts and Projects
Collaborate as a team to reimagine workflows and present AI-driven results
Develop a foundational understanding of how these different AI models can be used together to create multi-modal content
Develop strategic workflows that integrate AI into your daily work
Identify opportunities for AI implementation in your specific role or industry
Course agenda
Introduction to AI Language Models
- What are AI language models? Understanding ChatGPT and Google Gemini
- The potential and limitations of these tools in the workplace
Mastering the Fundamentals of Prompt Engineering
- What is prompt engineering and why is it crucial?
- Understanding different types of prompts and their impact on output
- Key principles for writing effective prompts: clarity, specificity, context
- Techniques for refining and iterating on prompts to achieve desired results
Advanced Prompting Techniques & Strategies
- Using AI for drafting professional emails and other correspondence
- Leveraging AI for summarising documents and extracting key information
- Employing AI for brainstorming ideas and overcoming writer's block
- Utilising AI for basic research and information gathering
- Exploring more complex prompt structures and parameters
- Using AI for creative writing and content generation (e.g., marketing copy, social media posts)
- Leveraging AI for generating outlines and structuring documents
- Understanding and mitigating potential biases in AI outputs
AI for Analysis & Insights
- Using AI to analyse text data and extract key insights
- Exploring how AI can assist with report writing and data interpretation
- Leveraging AI for generating concepts and pitches based on provided information
- Applying AI for analysis and concept generation
Ethical Considerations, Best Practices & Future Trends
- Discussing the ethical implications of using AI language models in the workplace
- Best practices for responsible and effective AI usage
- Exploring the future trends and potential developments in AI language models
Who it's for
This course is designed for professionals across all business functions including marketing, operations, sales, HR, and finance - who are brand new to AI or want to understand why Claude.ai is highly regarded.
No technical background or prior AI experience is required. It is perfect for anyone looking to move away from generic chatbot answers and build a more sophisticated, collaborative workflow with AI.
BOOK THIS COURSE
Enquire for a team or large group
For private sessions call our sales team