Google Ads: Display (GDN)

An introduction to the fundamental features and benefits of Display within Google Ads (formerly known as Google Display Network (GDN)).
product
1 day course
Supporting material
Virtual, Private
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Private
A private training session for your team. Groups can be of any size, at a location of your choice including our training centres.

Our Google Ads: Display (GDN) course will explore what a display strategy should look like and the targeting and creative options available within Google Ads to put this into practice.

Display campaigns are one of the campaign types available in Google Ads. This one-day course provides an overview of all the display ads features available in the Google Ads platform including set up, targeting and ad creation.

We'll explore Google Ads for display looking firstly at how to create a display strategy and then at how this can be actioned within Google Ads to place ads across the Google Display Network.

You will get an insight into display strategy, how this can be applied to your business and how the display features and settings in Google Ads can help you to achieve your goals.

Our Google Ads: Display (GDN) course is offered as a private training session and can be delivered at our own training venues in the Rosebank Link, Johannesburg or Umhlanga, any location of your choice or via Virtual Classroom.

Course overview
Who should attend:
Our Google Ads: Display (GDN) course is aimed at anybody looking for a fundamental understanding of display advertising and how to implement display campaigns across the Google Display Network through Google Ads. The course will also be useful for anybody who has previously run GDN campaigns and would like a refresher on the latest features within Google Ads.
Walk away with the ability to:
  • Describe what display advertising is and how it can be used
  • Explain how the targeting features work and know which features to select
  • Set up your own campaigns and ad groups
  • Choose between the different display ad types available
  • Create a display strategy
Course agenda
What is Display Advertising?
  • An introduction
  • Display advertising vs. paid search
The Google Display Network
  • What is the Google Display Network?
  • Google Ads: Display vs. Programmatic
  • Google Ads vs. Search Ads 360
Targeting features
  • Audiences
  • Demographics
  • Content
  • Automated targeting
  • Frequency capping
Display Ad formats
  • Ad sizes
  • Text ads
  • Static image ads
  • GIFs
  • HTML 5
  • Responsive Display Ads
Gmail
  • What are Gmail ads?
  • Gmail Ads targeting features
  • Creating Gmail Ads
Display Strategy
  • Segmenting audiences
  • Evaluating platforms
  • Defining creative
  • Best practices
Optimisation and best practice
  • Campaign and ad group structure
  • Choosing your ad sizes
  • Targeting
  • Placement reports
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