Display & Video 360 Fundamentals
Looking to start using Display & Video 360 but have no idea where to begin? Our one-day course focuses on helping you master the fundamentals of this collaborative digital marketing tool.
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COURSE OVERVIEW
1 day course
Certificate of Attendance
Live Online, Private
Display & Video 360 comes with its own programmatic ecosystem and unique tools, which, when wielded correctly, powers successful marketing campaigns using a unique combination of data, media and technology.
Combining theory with more hands-on, in-platform exercises and discussions, the session will focus on teaching you best practices when it comes to setting up a basic campaign. We’ll also teach you how to leverage targeting and reporting capabilities within the platform, so that you can learn to apply these skills to build different types of campaigns.
You’ll leave the session with an in-depth understanding of the programmatic landscape and everything Display & Video 360 has to offer.
Our Display & Video 360 Fundamentals course is delivered via Virtual Classroom. We also offer it as a private training session that can be delivered virtually or at a location of your choice in the UK.
What you’ll learn
By the end of this course, you will be able to:
Describe the programmatic landscape and identify where Display & Video 360 fits within the Google Marketing Platform
Explain how media is traded programmatically
Identify different targeting sources in Display & Video 360
Implement programmatic campaigns
Build strategies for different types of campaigns
Run basic in-platform reporting in Display & Video 360 for optimization purposes
Course agenda
Programmatic & Google Marketing Platform Overview
- The evolution of programmatic and Google Marketing Platform: Overview
- Create a placement
- Upload a creative
- Retrieve a creative from studio
- Create an ad
- Ads overview
- Default
- Standard
- Tracking
- Generate ad tags
Display & Video 360
- What can Display & Video 360 do vs other DSPs?
- Linking Display & Video 360 to other solutions within Google Marketing Platform
- Display & Video 360 hierarchy
Campaign Manager 360 Campaign Management
- General navigation points
Campaign Module
- Creating campaigns, Insertion Orders and Line Items
- Budget, pacing and frequency capping
- Bid strategies
- Campaign set-up best practices
- Intro to campaign optimizations
- Optimization View
Audiences Module
- Targeting available in DV360
- First-party audiences, Google audiences and third-party audiences
- Audience targeting (linking GA and CM audiences to DV360)
- Technology targeting
- Audience planning exercise, marketing objectives, KPIs and in-platform set-up
Inventory Module
- The Marketplace
- Types of inventory: from open auction to programmatic guaranteed
- Upload a creative
- Retrieve a creative from studio
- Create an ad
- Ads overview
- Default
- Standard
- Tracking
- Generate ad tags
Creative Module
- Creatives and format gallery overview
- Data-driven creatives
Insights Module
- Instant and offline reporting overview
- How to use it
Troubleshooting
- How to identify Campaign
- Manager 360 tags and floodlight tags
Tracking at Campaign Level
- Third-party imp tracking
- Event tag
- Click string
- URL append
Tracking at Advertiser Level
Floodlight Configuration Tab
- Sharing floodlight configurations between different advertisers
- Conversion pixels Sales pixels
- Floodlight activities
- How to push floodlights to GTM
- U-variables
- CM macros
- CM Audiences
- Dynamic tags
Intro to Campaign Manager 360 Reporting
- Overview
- Report Builder
- The summary tab
Who it's for
If you’re a programmatic media manager or agency trader and are completely new to the world of programmatic, new to the platform or require a refresher, then this course is for you.
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Enquire for a team or large group
For private sessions call our sales team